Posted almost 3 years ago
Bracken creates marketing content for diverse companies that operate at the intersection of health and technology. Our clients are bringing to market the software, apps, devices, and other innovative digital tools that are driving some of healthcare’s most significant advances.
Bracken Marketing Core Values
We are looking for a high-energy, motivated individual who values:
We’re looking for a pay-per-click marketing expert who will take our data-driven, creative digital marketing efforts to the next level — optimizing every aspect of our digital advertising campaigns to generate qualified leads for our clients.
Requirements
Build, track, optimize, and report on all paid ad campaigns across Google Search, Display, LinkedIn, Programmatic, directories, and more
Increase quality top-of-funnel leads by ideating and launching new campaigns, and fine-tuning existing efforts
Support on content & campaign planning and execution across all channels to ensure every effort is working in tandem (e.g. website/blog, email, video, omnichannel automated journeys, etc.)
Obsess over tracking data, keyword research, testing campaigns, channel-by-channel and ad-by-ad performance, and sharing & applying key learnings
Build custom dashboards and analyses for clients
Build and run A/B tests for ads, custom landing pages, gated content, across client websites, etc.—and use the insights to make performance improvements
Create an arsenal of scalable, repeatable marketing actions that drive in-bound leads
Be proficient (& efficient) in setting up conversion tracking (e.g. Google Ads/Analytics via Google Tag Manager) and translating results into key findings/recommendations
Communicate campaign results & milestones bi-weekly
Work collaboratively with other members of the marketing team to ensure acquisition goals are met/exceeded
2-3 years of performance marketing/demand gen experience
Expert-level knowledge of: Google Ads, LinkedIn Ads, Google Analytics, Web Analytics, A/B Testing, Excel/Google Sheets
Some experience using: Salesforce and Hubspot
Outstanding communication and organizational skills
Manage multiple client Asana boards using a modified agile PM methodology and keep team on track and on budget with your projects
Other Qualifications
If interested:
Important Considerations
Benefits of Working with Bracken
All your information will be kept confidential according to EEO guidelines.