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Demand Generation Specialist


Posted almost 4 years ago


Summary:

This is a great opportunity for an experienced demand generation expert who values the freedom and flexibility of working from anywhere to build and own a new marketing automation cycle for a killer new advertising product. 


What we do:

Display.io uses technology to create better advertising experiences for mobile apps. 

Our app publisher partners like tumblr invest huge amounts of time and resources building a user experience that delights their audiences. But when they turn to advertising to generate revenue they are forced to trade-off this hard earned user experience for ads that are obstructive and interruptive. 

We don’t think this trade-off is necessary and we’ve just launched a product that proves it. 


What we need:

We need you to develop and execute an effective Account Based Marketing strategy through Hubspot for our newest product that turns prospects into MQL’s, SQL’s and ultimately new customers. 
  • Build automated workflows and sequencing
  • Launch marketing campaigns through email & paid channels (Linkedin, Google, FB) 
  • Optimize landing pages, ad creative, copy and ad campaigns to drive down CPA costs
  • Create new content ideas that evangelize our product
  • Evaluate, recommend, and test new marketing channels
  • Meet Sales Qualified Lead targets

The experience you’ll need
  • 6+ years experience in B2B demand generation 
  • Expert in using marketing automation software platforms (We use Hubspot) to build successful ABM campaigns 
  • Experience in paid media and ad optimization
  • Expert at applying insights from marketing analytics systems (Google Analytics, Hotjar etc) to optimize marketing automation campaigns
  • Demonstrated ability to generate valuable content ideas that evangelize our product and lead to successful marketing cycles
  • Expert communicator both written and verbal
  • Track record of success in building and operating marketing automation campaigns  

Bonus:
  • Hubspot certified expert
  • Ability to write HTML, CSS

The Perks:
  • Work from anywhere
  • Membership to a shared office space available
  • Unlimited Vacation
  • Generous Health Insurance
  • Laptop, software and work furniture









display.io

display.io

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