Posted almost 3 years ago

Our mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities that sustain them. 

We have the best data and the best tools. We continuously challenge conventional approaches to research, and we disrupt our industry to ensure that our clients always get the best solutions. 
We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We trust each other and bring these values into everything that we do. 

Each day, our highly engaged proprietary global panel of over 8 million people provides us with thousands of data points on consumer opinions, attitudes and behaviour. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations. 

With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world’s largest research networks.

Key Areas of Focus/Scope of role:

• Providing technical and statistical support to researchers on projects requiring advanced analytics
• Identifying ways to complement custom research with data products (Square and/or Cube) and other workstreams, and support the consistent implementation of these Cube-aligned methods globally
• Delivering market leading analytics solutions while conscious of the need to drive down cost / increase project contribution

What are they accountable for?:

• Application of a broad range of advanced analytical techniques to enhance YouGov’s research solutions
• Supporting the research design process to ensure analytics are appropriately integrated
• Generation of analytics-driven insight that is market leading in quality and depth
• Ensuring consistency of methodology and outputs across geographies.
• Increasing efficiency/decreasing costs involved in delivery of advanced analytics solutions
• Integrating analytics solutions and outputs with existing YouGov tools and systems
• Formation of a globally accessible analytics center of excellence within YouGov, alongside the US analytics team
• Driving the highest levels of technical knowledge within the analytics team
• Constantly innovating and evolving YouGov’s analytics offering, utilizing YouGov connected data as well as relevant sources of internal and external technical expertise
• Developing rigorous and transparent pricing for analytics services

Responsibilities and decisions:

• Accurate diagnosis of analytic requirements based on client objectives. Where necessary, this includes challenging client assumptions on whether, or how analytics should be applied
• Contributing to proposals and pitching activity where there is an advanced analytics component
• Hands on guidance of statisticians in selecting appropriate techniques to answer research questions and in identifying best ways to present data to internal and external stakeholders
• Providing high quality deliverables that are clear, compelling and make a significant contribution to the report narrative
• Engaging with internal and external stakeholders to understand findings and implications from analysis. 
• Developing tools and processes to standardize our approach to the more commonly requested analytics requirements e.g. basic KDA, segmentation, maxdiff, conjoint offerings. 
• Supervising adoption of custom analytics methods globally, ensuring they are aligned with best practices and efficient use of resources
• Identifying ways of lowering cost / increasing contribution for their sector insight projects
• Putting together training and case studies to help sales and research teams around the business sell this offering
• Line management, growth & coaching of team members, including conducting performance reviews
• Upskilling US and EU analytics to address current gaps in knowledge (e.g. segmentation and maxdiff/conjoint capabilities among EMEA analytics branch). 
• Also upskilling senior members of the EMEA/US team to replicate Ben’s Profiles data analysis specialism, to boost capacity of the team in these techniques and keep up with demand.
• Building analysts’ capabilities to work independently with minimal day-to-day supervision and acquire analytical, presentation, and leadership skills.
• Developing self-service tools for some basic analytics and support move for analytics output to be available through Crunch
• Working with key accounts on proposing and implementing custom analytics solutions for high-value clients, then sharing these innovations so that they can be recycled with other clients
• Building a public face for tech & data at YG (a tech blog, open-source work, conference presentations, etc)
• Looking for ways to bring together Insight, Analytics, DIU, and other technical teams in the company to promote within-team and within-office learning on topics related to research methods, statistics, and polling.

Technical skills:

• Extensive knowledge of a wide range of advanced analytics techniques
• Project management
• Story telling
• Visual presentation of data
• Connected data
• Very detailed methodological knowledge

Behavioural competencies:

• Communication with senior audiences and stakeholders
• Business impact - persuading/influencing
• Client facing - assisting with business development and advanced analytics components of project delivery
• Strategic Agility – focuses on the bigger picture, anticipates future consequences and trends accurately
• Curiosity and eagerness to learn about new data-led research techniques, both internal and external to YouGov.
• You are accountable and can take ownership of complex tasks

• 10+ years’ relevant experience, gained at a research agency or a mix of agency and client-side
• Experienced in selling and delivering complex and large-scale research studies
• Strong depth and breadth of primary research expertise, across different methodologies and sectors
• Quantitative research experience essential