Posted about 1 year agoContent Marketing Manager (PT Contractor) Remote Content Marketing Manager 7 Cups’ mission is to provide affordable behavioral health support services globally. Since graduating Y-Combinator in 2013, 7 Cups’ product has shifted the on-demand mental health economy and has continued to scale, serving people from all walks of life. Over 2 million people from 189 countries (in 140 different languages) use the platform each month– and growing. A career with 7 Cups provides the opportunity to make an impact on the lives of millions and we encourage all qualified individuals to apply for our roles. 7Cups is seeking a Content Marketing Manager to create content people really want, share the content on channels they use, and measure the results of the content marketing activities. We just won a multi million dollar contract with the state of California and we’re looking to grow a lot over the next 12 months. We’re going to the next level as organization and our platform is also going to grow and evolve. It’s an exciting time to be a part of the team. What you’ll do: Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion Editorial requirements include strong SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone. Editorial calendar and organization workflows must be developed and managed. Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why Measurement and optimization of the program will be required on a regular and ongoing basis Management of all creative resources including designers, writers, and other agency personnel Integration of content programs with brand campaigns to drive brand to demand. What you bring: BA/BS or equivalent working experience Experience creating content for the web and growing a social audience Editorial mindset that seeks to understand what audiences consume and how to create it Ability to analyze and present content and social performance Experience with wordpress, Google analytics, Slideshare, and the top social channels Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales An understanding of PR/link building and what types of content might generate backlinks from different sources; managed outreach campaigns What you get: Remote-first culture, work where you want Built-in focus on professional development Competitive compensation and opportunity for advancement through meritocracy 100% medical, dental and vision coverage Generous PTO policy promoting rest for mind/body/soul Equal Employment Opportunities at 7Cups: 7Cups is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. 7Cups believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.