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Director of Customer & Partner Marketing


Posted almost 3 years ago

Tackle.io enables enterprise software companies to accelerate the use of Cloud Marketplaces like AWS, Azure and Google. Our vision is to transform the way software is bought and sold with a laser focus on helping customers build and drive significant channels of revenue through the Cloud Marketplaces.
 
At Tackle, we believe in the power of creating exceptional brand interactions and experiences that roll up to the success of the business. 
 
Reporting to Tackle’s VP of Marketing, you’ll build programs to engage and nurture our customer and partner (Cloud Provider) relationships. You’ll thrive in this role if you’ve had success building campaigns to drive retention and expansion opportunities, you’re passionate about the power of customer advocacy, and you can build differentiated relationships resulting in business success. 



You Will:
  • Build the customer and partner marketing function from the ground up and set the standard for how marketing will work hand-in-hand with Customer Journey, Sales, and Alliances
  • Collaborate with Customer Journey, Sales, and Product Marketing to build integrated programs that will drive expansion through upsell and cross-sell
  • Partner with the Alliances team to build strong relationships with key contacts in AWS, Azure, GCP, and other Cloud Partner’s organizations and create and execute a plan to market with them and to them 
  • Develop and drive customer and partner communications for new releases, company announcements, and events
  • Help customers connect with other customers, build word of mouth, celebrate customer successes, and ensure we have clear engagement across the customer lifecycle
  • Work with Content Marketing to develop campaigns that showcase customers through case studies, blogs, and videos 
  • Collaborate cross-functionally on customer and partner events, including communities, user groups, and webinars
  • Work with product marketing and graphic design to develop customer and partner-focused content and collateral
  • Market with the Cloud Providers around new service launches and related Tackle integrations aligning to their launch timelines 
  • Report on the performance of campaigns and impact on retention and expansion metrics for customers and net new opportunities from our partners



You Have:
  • Have 8-10  years of experience in customer or partner marketing for SaaS products 
  • Experience working with one or more of the three major Cloud Marketplaces is a plus (AWS, Azure, or GCP) 
  • Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
  • Comfortable using Salesforce and Marketing Automation platforms like Hubspot or Marketo



You’ll Love This Role If You:
  • Embody our Core Values: We grow together. We continually innovate. We are honest. We measure all of our decisions with our customers’ goals at the forefront
  • Adaptable self-starter, organized and driven, with a passion for process
  • Enjoy a dynamic, fast-paced, high-growth startup environment
  • Execute with strong project management, prioritization, and influence skills
  • Have a metrics/data-driven analytical mindset of constantly measuring success and driving continuous improvement 
  • Eager to bring your creativity to the plate to find ways to help us think outside the box and to become an expert in the world of Cloud Marketplaces
TACKLE VALUES:
 
Start with the customer - We exist to help sellers sell more & sell faster, and we measure all of our decisions with our customers’ goals at the forefront. 
How we embody this value:
-We celebrate when our customers celebrate
-We’re active listeners and intent observers
-We always aim to be consistent, reliable, and trustworthy
 
Paint the art of the possible - We continuously innovate on how we do things, always looking for a better, smoother way for our customers and for each other.
How we embody this value:
-We think big to solve problems and make our customers lives easier
-We challenge the status quo, break down barriers, and aren’t afraid to experiment or get uncomfortable
-We take calculated risks, we own our mistakes, and we support one another
 
Operate with integrity - We have a bias for action and we communicate both internally and externally with candor, empathy, and authenticity. 
How we embody this value:
-We first seek to understand and then take thoughtful action
-We are committed to fostering inclusivity and belonging for all employees
-We’re accountable for our work and responsive to issues impacting colleagues and customers
 
Learn and grow together - We work as a team, we celebrate wins, and we have fun together as we strive for professional and personal growth.
How we embody this value:
-We’re curious and cognizant of emerging tools, trends, and new ways of looking at old problems
-We’re purposeful about supporting and connecting with other teams across the company
-We invest in personal wellness & professional development and we believe in aligning personal and professional passions 
 
The Process:
 
We have a transparent and streamlined hiring process that can typically be completed in one to two weeks: 
·       Phone screen
·       3 additional video chat interviews (on occasion there may be opportunities for in-person interviews)
·       Offer
 
Benefits of joining the Tackle Team:
 
Full-time employees currently enjoy these amazing benefits:
 
·       Work remotely
·       Competitive Salary
·       Health, Dental and Vision Coverage
·       Company off-site Summits
·       Monthly Wellness Reimbursement
·       Internet and Phone Reimbursement
·       $500 Home ergo/office set up
·       Generous Vacation Plan
·       401k
·       Technology tools to do your best work
·       Company Surprises and Swag
·       Awesome Co-workers
 
We are a welcoming and diverse team with a wide range of backgrounds and experiences.  We were born and built remote and welcome others who believe remote companies are the way companies will be built into the future. At this time, we can only accept applicants who reside within the United States.
 
Tackle.io is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation

Tackle

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