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Posted 2 months ago

Lofty is seeking an ambitious Marketing Director to promote our services to a national market.





Our Marketing Director will be responsible for all aspects of lead generation strategy and execution for Lofty's client pipeline utilizing a multi-channel approach including video, email, social media, PPC/paid search, content marketing, and live events (post COVID).

Qualifications





  • 5+ years experience in digital marketing
  • 3+ years experience in B2B marketing
  • Demonstrated experience managing marketing initiatives for professional services organizations
  • Experience developing multi-channel marketing strategies
  • Experience using HubSpot or comparable CRM systems
Preferred (but not required) Qualifications





  • Proven success managing marketing initiatives in a software agency / digital product organization
  • Experience managing the production of video-based content
  • Experience with data intensive architectures and software.
  • Experience with middleware-type applications and a data pipelines
  • Experience working in an Agile/Scrum environment
Key Attributes





  • Able to work without direct supervision. Lofty Employees are trusted to make decisions that move projects forward.
  • Motivated to try new methods and learn new technologies.
  • Great attention to detail.
  • Has a good balance of commitment to excellence and pragmatism.
  • Data-driven mindset with strong attention to measuring results and responding to change.
Responsibilities





  • Create, execute, and refine ongoing marketing strategies in a multichannel environment
  • Manage multiple campaigns while optimizing for efficiency
  • Copywriting for the Lofty website and other marketing materials
  • Management and maintenance of all agency collateral, sales decks, rate cards, etc.
  • Ongoing professional development and continued education
  • Management of marketing support staff as required

Job Type: Full-time





Pay: $73,000.00 - $98,000.00 per year