Posted about 2 months ago
Knowable is a first-of-its-kind audio learning platform and library of original, expert-led audio courses. We create immersive, screen-free learning experiences that help people get inspired, learn new things, and accomplish their personal and professional goals. Knowable is built by a distributed team of audio lovers and lifelong learners and is venture-backed by Andreessen Horowitz, Upfront Ventures, Initialized Capital, and First Round Capital, among others.
We’re seeking a Director of Organic Marketing to take ownership of Knowable’s non-paid marketing and user acquisition initiatives.
While Knowable is a fully remote company, applicants in Los Angeles or Pacific Time Zone are strongly preferred.
What you’ll do:
Take ownership of marketing strategies across all non-paid channels, including email, newsletter, blog, SEO, social, and content.
Rigorously analyze campaign results and optimize growth strategy accordingly.
Lead user and market research initiatives and work with our Product and Business Development teams to translate customer data into action items.
Hire and manage teams to produce beautiful, persuasive marketing assets.
Set standards for strategy, planning, analysis, and recurring execution.
Share weekly performance reports with the entire team and provide actionable recommendations.
Stay up to date on competitive landscape and identify areas of opportunity.
Deliver projects on time and with integrity.
Work closely with Director of Paid Marketing to optimize both paid and non-paid marketing efforts.
Be a thought leader and contribute to a culture of learning and high achievement.
What you’ll bring:
2+ years of organic marketing and analysis for highly-relevant B2C businesses.
Data-driven decision maker experienced in A/B testing and conversion analysis.
Fluency in brand communications.
Expert presentation skills and an obsession with brand, design, and language.
Outstanding copyediting and proofreading skills.
Ability to self-direct and drive projects from strategy to execution.
Entrepreneurial mindset and willingness to adapt to new conditions on short notice.
Deep understanding of media landscape and popular culture and an ability to forecast trends.
An aversion to conformity + desire to create category-defining creative.
Interest in the podcast, audiobook, and media businesses.
What you’ll get:
Opportunity to be on the ground floor of a venture-backed team building a socially positive brand.
Freedom to work from anywhere in the world. We care about results, not facetime.
Monthly stipend for gym, phone, and co-working space.
Flexible vacation policy.
100% covered medical, dental, and vision insurance.