Posted 11 months ago
Formstack is a 13-year-old company with its roots in Indianapolis. Our customers span 110 different countries, and our employees live and work across the U.S. and the globe. We provide a work environment that is flexible and provides great freedom for those who can perform. We are seeking people who demonstrate an ability to work effectively with individuals from diverse cultures and backgrounds.
Who You Are:
You are clear in your communication, creative in your approach, and meticulous in your work. You understand the importance of reaching customer segments with the messages that resonate most. You’re the type of person who does well in a team environment, engages with process building, and wears an infectious positive attitude.
What You'll Do:
You will be responsible for customer and prospect communication across all Formstack products. You will play an active role in developing messaging, optimizing open rates and click ratios, and improving email campaign influence.
This role will work closely with the Marketing Operations Manager to align email communications with the marketing team’s content calendar and ensure email deliverability to the proper customer and prospect segments.
The ideal person for this role is an organized communicator who can prioritize messaging and maximize customer retention.
How You Will Succeed:
Manage the creation and distribution of compelling email communications for various audiences and customer segments, including newsletters, product announcements, bridge campaigns, and sales promotions
Oversee daily email operations to ensure that emails are completed and deployed on time
Measure effectiveness of email marketing campaigns and recommend tests to optimize email marketing efforts
Plan, test, maintain and evolve multiple complex nurture based marketing campaigns
Segment email lists and develop systems for nurture campaigns to various audiences
Optimize emails for deliverability, open & click rates, conversion, etc.
Help monitor and QA our email operations, including deliverability monitoring and other program coordination as required
What We Are Looking For:
1-3 years of email marketing experience
Experience writing and editing email marketing content
Strong skills writing and troubleshooting HTML and CSS for a variety of devices
Understanding of CAN-SPAM, CASL, GDPR, and other email compliance practices
Experience with a CRM or Marketing Automation Software
(Salesforce, Hubspot, Pardot a plus)
Strong quantitative and analytical skills to drive actions
Excellent planning, organization and time management skills
Strong attention to detail
Excellent verbal and composition ability
Ability to operate and meet deadlines under pressure
Design skills a plus
What Formstack Offers:
Free health plans, as well as company-paid Dental, Vision, Disability and Life Insurance Benefits for full-time employees.
Unlimited PTO for all employees
401k with matching company contribution for full-time employees
The most up-to-date technology, including company-issued Macs, the latest software and other tools needed to excel at your job
Company-paid conferences and extended learning
Yearly company gathering