Posted over 2 years ago

The Email Marketing Strategist is a data-driven marketer responsible for the end-to-end production of various email marketing campaigns, including lead nurturing, brand communications, and promotional email campaigns.

The Email Marketing Strategist sits on Design Pickle's Demand Generation team and works in close partnership with the Brand and Content team to help us achieve our lead nurture and customer acquisition goals. In this role, you will plan, build, test, optimize and manage all prospect-facing email marketing campaigns.  

The ideal candidate will have hands-on experience building and refining email marketing and email nurture strategies and will elevate Design Pickle's email marketing efforts and business results from this critical communication channel.

Reports to: Sr. Inbound Marketing Manager

On a daily basis, works closely with Product, Sales, and Customer Success

Location: Anywhere. Design Pickle is a fully remote company with a Company Hub in Scottsdale, Arizona.

Who We Are Looking For

First, Design Pickle is anything but typical. We're a group of hard-working, creativity-loving individuals from around the world.

Do we love pickles, too? Most of us! But don't stress if pickles aren't your thing. It's not a deal-breaker. We do look for a passion and interest in something, though, because our employees' uniqueness is what helped make us the great company we are today. 

We stand by our vision, purpose, and values, and these are mission-critical to how you show up every day.

Specific to this role, we're looking for individuals who have…

• Enthusiasm for our mission: To be the most helpful creative company in the world.
• Minimum of 3 years of experience and success directly testing, optimizing, and managing successful email marketing campaigns
• Experience running email nurture campaigns driven by lead generation in a B2B environment
• An understanding of hypothesis-driven optimization testing, using methodical experimentation to learn what drives results
• Obsessive about achieving goals, monitoring and measuring campaign success, and optimizing through data-driven reporting.
• Excellent project management and communication skills. Our team works remotely, and everyone is expected and trusted to manage their time effectively.

Key Objectives and Responsibilities

As a fast-growing company, our roles are always evolving. However, we want you to know exactly what you're walking into. In the first 90-days, here is a preview of what's expected:

• Manage and prioritize the pipeline of email campaign requests
• Manage the end-to-end production for email campaigns and email optimization initiatives
• Refine and manage all strategic email nurture campaigns
• Segment lists based on behaviors, interactions, and demographics
• Collect and communicate creative and messaging requirements with the Creative and Content team
• QA all emails, ensuring accurate content, functional links, and proper segmentation
• Track and monitor lead funnels to optimize campaign results by testing creative, copy, and targeting parameters
• Develop and implement A/B tests, minimize list decay and unsubscribes, and improve outcomes to support customer acquisition targets
• Provide and implement recommendations for continual improvement of the email campaign process
• Complete a one-week Design Pickle “internship.” 
• Spend time learning Design Pickle's target audiences - their pain points and buying behavior.
• Evaluate current email nurtures and prior campaigns in Hubspot, implementing optimization recommendations to improve performance 
• Collaborate with the brand team to conceptualize new email creative designed to drive leads down the funnel 
• Develop go-forward action plan to elevate email nurtures, bring forward new ideas and strategies designed to improve outcomes
• Provide weekly and monthly analysis and reporting on campaign successes and opportunities for improvement

Benefits, Compensation, and Perks

Uncapped PTO: Hate seeing your PTO hours decrease as the year goes on? Not anymore! There is no cap or number associated with the amount of PTO days you can request.

Major medical healthcare: We offer multiple medical plans through United Healthcare which is managed seamlessly through Employee Navigator.

Dental and vision insurance: We work with Beam Dental and VSP for ancillary coverage.

Remote-work flexibility: More productive at home? Not based in Scottsdale, AZ? Fine with us! We are a remote-first company with people all over the country. 

World-class Company Hub: More productive in an office? Also, fine with us! Our Company Hub is set up with state-of-the-art standing desks, high-definition monitors, breakout rooms for meetings and calls, a podcast studio, a relaxation room, a merch wall, and a cold plunge! ….yes, we said a cold plunge. 

In-office gym: Our Company Hub also has a small CrossFit-style gym with Peloton studio available for any pickles to use! 

Life changing massage chair: We change lives through creativity...and massages. Our team has traveled far and wide to take advantage of a life-changing massage chair that is housed in our Company Hub. One massage is all it will take to radically transform your life. 

New parent leave: Design Pickle encourages all primary caregivers to take up to 8 weeks leave for a new family member, including adoption, at full salary. 

Paid training and personal development: We offer a yearly stipend for employees to continue to grow their skillset and learn things to help them in their careers.

Stock option potential: We give our tenured staff a stake in what we're building here.

Pet insurance: Have a furry friend? Design Pickle offers pet insurance through United Pet Care for discounted vet visits, medication, and procedures. 

Team retreats, social events, and adventures: Pickle collaboration is important to us! We host regular social events, get-togethers, and experiences for our staff. 

About Design Pickle

Design Pickle was founded in 2015 with a vision to change lives through its creative software, solutions, and services. Since then, the company has grown to be the leading flat-rate creative services company in the world. We have served tens of thousands of clients with a team that spans the globe. 

In 2019 & 2020, Inc. 5000 listed Design Pickle as one of the fastest-growing companies in America. 

We are a company that takes our core values to heart: 

Friendly

We aim for Mister-Rogers-Level friendliness; every interaction comes from a place of inclusion, empathy, kindness, and respect.

Smart-Working

We are resourceful, efficient, and committed to constant improvement by leveraging our time, technology, and resources.

Truth

We speak from the heart, operate with integrity, and guide every decision, conversation, and action with honesty (even when no one is looking).

Service

We embrace our collective responsibility to delight customers, support our teammates, and give back to the community.

Tenacious

We are ambitious creators with grit, by the jarful. We take ownership of our decisions and grow from our mistakes.

You can learn more about our company, our vision, and what we stand for on our website and social channels. We can't wait to meet you—thank you in advance for your application!

Notice to Staffing and Recruiting Agencies

Design Pickle will not accept resumes from any source other than the candidate. Any unsolicited resume sent to Design Pickle will be considered Design Pickle sourced.