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Posted 10 months ago

The Events and Field Marketing Manager will be responsible for shaping the annual event strategy, creating and executing demand campaigns and managing online and in-person events based marketing initiatives. You should be a strategic, motivating and scrappy thinker and you will generate demand for Chili Piper as we build the category of Buyer Enablement.

What You'll Do

  • Drive Chili Piper’s Events Strategy and manage all aspects of event coordination including: strategy, objectives materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, etc....
  • Manage events ABM activities, in partnership with sales, including: identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams.
  • Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
  • Strategize, order and deliver promotional items to support sales & events.
  • Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Chili Piper’s objectives and target market.
  • Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc.
  • Complete budget reviews and ROI analysis; pivot strategy to align with findings.
  • Achieve benchmarked ROI metrics by working with the sales and demand generation teams, managing and analyzing campaign data in Salesforce.


What We're Looking For

  • 5+ years experience in events and field marketing leadership, ideally in B2B SaaS
  • Demonstrated success in identifying, coordinating, and analyzing the best events for sales to attend based on event ROI
  • Experience handling and managing events budgets
  • BA/BS Degree in marketing, communications, journalism or a related field
  • Experience working with cross functional teams to support a joint outcome
  • Motivated, driven, scrappy, and enjoys a fast paced startup environment 
  • Strong proficiency and experience using Salesforce 1-2+ Years Minimum
  • Strong proficiency and experience using Marketing Automation software 1-2+ Years Minimum (Marketo, Pardot, Hubspot, etc.....