Posted about 5 years ago

ChallengesIncrease the revenue from new clients by 50% within the first six months of execution. Set a baseline and increase conversion from landing pages. Define and execute an internal and external strategy to define and get-to-know our ideal customers. Conduct a competitive analysis in order to have a better understanding of where we are standing on the creative services market.    ResponsibilitiesDrive a rigorous testing program, aimed to continuously launch, analyze, optimize, and scale marketing strategies and channels. Develop a deep understanding of the creative services industry by analyzing behavioral metrics, monitoring and collating insights, conducting customer research. Develop a segment-based view of our customers and educate internal clients on customer insights. Develop and experiment with different and innovative marketing strategies to increase revenue from new users in all of our platforms. Improve performance and tracking of the marketing funnel and its conversion rates. Develop and own promotional email campaigns that win hearts and inspire memorable experiences for the users. (No spam, please!). Ideate and launch new product features and new Bunny categories. Dig through our data to find key insights and opportunities to grow conversions and revenue. Communicate with different business units and align the technical aspects of the design, interface, and performance of our marketing efforts. Determine ROI of marketing strategies and skillfully adjusting as needed. Build sources of organic traffic as well as a base of prospects that will increase the revenue in the long-term. Rapid experimentation of different strategies and collaboration with our product team, sales team, and other areas of the business to identify the most efficient ways to grow a business. Requirements3 years of relevant experience in marketing related positions.Ability to define and implement growth marketing strategy.Demonstrated SQL sufficiency.Expertise in data-driven marketing.Experience in building and executing marketing programs for digital businesses.Ability to define and set up strategic work tools (CRM, email marketing platform, etc.).Familiarity with a variety of acquisition and retention metrics.Knowledgeable in audience segmentation strategies and associated action plans.Knowledgeable in market research.Excellent analytic skills and the ability to interpret data to create actionable insights.History of implementing unique and creative growth mechanisms to increase user engagement is a plus.Additional benefitsCost of co-working space will be coveredHealth insuranceIn-person periodic retreatsEquipment will be providedMonetary compensationUSD$ 55000 to 61000 /year