Growth Marketer
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Posted about 4 years ago
We’re hiring a marketer to join the Growth team to help attract new people to try Uptick and to help retain our existing happy customers. We’re accepting applications for the next two weeks with a start date in mid March.
We strongly encourage candidates from all different backgrounds to apply. It doesn’t matter if you’ve worked on a software product before. We haven’t hired a full-time team member in a while and we’re excited and eager to diversify our company. Uptick is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career.
About the team
We aren’t “growth hackers” or “hustlers”. So why do we still call it the “Growth” team then? Why not marketing?
It’s a fair question — it’s more about mindset than anything else. We aren’t just promoting the product. We talk to users. We work with the software team to improve user experiences. We release the Let’s Talk Teams podcast. We work with customer success to help make and keep our customers happy. It’s our duty to help Uptick grow in many facets.
The Growth team, isn’t an “in-house” team, yet. Michael Probert leads growth but he’s the only person in-house. He works with Kamil Rextin from 42 for ads, Tyssul Patel for visual design, Elaine Atwell from Animalz for content development, and Britta Probert our Customer Success Manager (yes, they’re married 👀).
In very broad terms, The two core outcomes of what we do are:
- Get people talking about and trying out Uptick
- Work alongside Customer Success to help managers and their teams thrive with Uptick
If a project or idea fits in those descriptions, it’s in our court and we’ll bring it to the betting table to give it a shot at getting worked on.
We have deeply aspirational visions of helping managers craft trusting, high-capacity teams. And, we also have specific goals for user growth to help us know we’re on the right track — it’s not all flowers and visionary pixie dust — this is a business after-all.
About our mindset
- We subscribe to the out-teach rather than out-spend philosophy.
- We’re scientific when we can be and follow our gut when we can’t.
- We guess and test instead of fight and delay.
- Data wins, not a single person’s opinion.
We’re really big on the teaching thing. There’s an epidemic of un(der) trained managers in the workplace. People get promoted to be a manager and are assigned their first team member. Then they get a swift pat on the back and are sent out the door with a “Good luck out there!” But the unsuspecting team member is the one paying the price for the new manager’s “trial by fire” learning.
It’s important to us to step in that knowledge gap and meet managers where they are whether they’ve been at it for 15 minutes or 15 years.
We believe that helping managers learn the ropes and equipping them to lead well is a worthy endeavor because it helps everyone on their team have a better work life. But more than just being a “worthy endeavor”, we have a strong conviction that, in good time, it will make attracting people who could use a tool like Uptick easier.
We’re not out there trying to “win business”, or “beat the competition”. We’re out there to make life better for people at work by educating and equipping managers.
About the work
As a member of the Growth team at Uptick, you’ll lead big creative projects and you’ll also upload cover images to blog posts. (Yeah, it’s not always glamorous.) You’ll give constructive feedback to others and receive it too. You’ll have the freedom and autonomy to do your best work, and plenty of support along the way.
Here’s some of what we’ve been up to lately:
- Put together a guide on how to have great 1:1 meetings downloaded by over 4,500 people
- Launched a podcast about leading teams and what’s happening on ours
- Weekly email to 8000+ subscribers with an open rate hovering around 20%
- Tweaking drip campaigns to continue to educate new email subscribers about 1:1s
- Split testing social cold-ad campaigns
Here are some things on the docket or that we’ve been considering:
- 1:1 conversation starter card deck
- Curated question sets by job type to make 1:1s contextual
- Management Slack community
- New blog series on 1:1 blunders
- Partnering with tangential companies for more education materials
- Partnering with job boards to help new hires thrive with their new team
About You
Generally speaking, if you can chart your own course once pointed in the right direction, you’ll thrive on the Growth team. That doesn’t mean you’ll be left hung out to dry. You’ll be able to handle, work through, and find a path through ambiguity. There’s no straight line in growth. We’re quick to trust. We have each other’s back and grab a bucket when there’s water to bail. We’re kind to each other, respect each other, and believe the best. Rather than asking what to do next, you’ll come with your intention of the next best step to take.
You’ll have a degree, work experience, or intuitive knack that helps you understand how to relate to people, and how to uncover their true needs. If you don’t have an MBA in Viral Social Campaign Optimization, that’s not a problem — and honestly, that’s not what we’re on the hunt for. We care about what you can do and how you do it, not your pedigree.
There isn’t a job or task too basic for you. And you’re excited take on a juicy, semi-formed idea that you can run with while using your own personal flair.
We currently have an office in Bloomington, MN (12 miles from Minneapolis & St. Paul). But you should be comfortable working remotely — many of the people you’ll work closest with aren’t here! Which means the bulk of your work is written or via video calls with those helping you make it happen.
We value people who express their opinion and hold it, even when it’s not in the majority. We debate ideas not people, but we know it requires trust, which takes time.
About Our Pay and Benefits
Our pay isn’t in the top bracket of the industry — just being straight up. We are a self-funded start-up still early on the journey toward profitability. That’s not an excuse, just an explanation.
Our benefits at Uptick are all about helping you lead a healthy life away from work. While we have an office in Bloomington, you won’t find a ping-pong table, a stocked liquor bar, or catered meals. We want you to enjoy your work with people you like, then put your work away so you can enjoy the other great things in your life.
Work can wait. Sometimes there are emergencies, like the website going down, but most things can wait until morning.
We have top-shelf health insurance and a retirement plan with a generous match.
How to Apply
Please send an application tailored to this position that speaks to us. Introduce yourself as a colleague. Show us what working with you would feel like. Forget the generic resume and take your time. The last application will get as much time as the first one submitted.
We’d like to hear about how you’d approach some of the example projects listed in the description about the work. Imagine you’re doing the work and walk us through your thinking.
That said, please don’t send us a 20,000 word mega blog post. We won’t ask you to write something we won’t read — now or later — so please be kind and keep your cover letter under 800 words and the thoughts on the project in the same ballpark.
Go for it!
We are accepting applications for this position until Tuesday, March 3rd. We’ll let you know that we’ve received your application. After that, you probably shouldn’t expect to hear back from us until after the deadline has passed.
We can’t wait to hear from you!
We can’t wait to hear from you!
For the imposters, we are too. Take a deep breath and apply!