Growth Marketer
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Posted over 4 years ago
Ready to fuel the growth of our video platform?
Uscreen is a leading video-on-demand platform in a rapidly expanding video monetization market. Our model is designed to empower content creators and businesses leveraging the power of video to create a predictable, sustainable revenue stream. We’re looking for a talented growth marketer to help us find alternative routes to reach, educate and convert more prospects.
You’ll get to work with our team of incredibly passionate, smart, supportive, skilled people who are open to learning and happy to take constructive criticism and use it to level up. We’re looking for someone who can match that energy and help us scale.
ABOUT THE ROLE:
As our growth champion, your role will be to help us reach new audiences by finding creative ways to get the Uscreen story out into the world. This means our ideal candidate is a true ‘pusher’, able to take advantage of any and all avenues for growth, including establishing and maintaining partnerships and working with existing 3rd-party vendors to identify growth opportunities.
We’re looking for a self-starter with an inquiring mind and love for product growth marketing. Technical aptitude is required, as well as the ability to quickly grasp the ins-and-outs of our solution is imperative. We constantly release new features and understanding them in detail will help you find new ways to position them, and our product, for growth.
You have to be comfortable with scrutinizing data and asking tough questions to find ways to deliver results. You must have developed organizational skills, and all decisions you make need to be based on data that either supports or challenges how we position our brand in favor of experiencing more growth. Quality over quantity is a mantra of the marketing team, but for the Growth Marketer position, this can definitely bend depending on the data and opportunities.
While you’ll be working with limited resources, we have a talented marketing team (with an SEO specialist) ready to support you.
You’ll report directly to the CEO and will also work closely with other department heads to identify gaps and develop growth strategies.
REQUIREMENTS:
General tasks:
- Interact with relevant brands and influencers from the industry to build relationships
- Develop co-marketing partnerships with 3rd-party applications.
- Develop co-marketing partnerships & opportunities with other companies, websites or services.
- Identify opportunities to add Uscreen to relevant directories and formulate a targeted story around it (e.g. Product Hunt, Top10, etc.) and optimize existing listings
- Generate leads from referred traffic from partner sites and applications, forums and social media platforms.
- Consistently looking for new ways of distribution & creating awareness.
Sales Development:
- Experiment with outbound campaigns, including:
- Design, run and measure the right experiments to optimize conversion rates from demand generation efforts
- Convert qualified leads (SQLs)
- Generate demo appointments for the customer success team
- Increase signup to demo rate and demo attendance
- Expanding Marketing and sales ops
- Develop and maintain the strategies that enable marketing and sales operations
- Manage data pipeline, dashboards, reporting and marketing stack
Communication skills
- Excellent communication skills both written and spoken.
- Native or close to native English speaking skills.
- Being able to communicate by synthesizing complex topics in a simple and crisp way.
- Be able to paint the picture on how to push beautiful end-to-end experiences for users.
Analytical skills:
- Excellent analytical skills for metrics and conversion rates.
- Understanding on how to measure both inputs and outputs of marketing efforts.
- Experience with marketing automation tools, analytics tools, and dashboards
Management skills:
- Experience working remotely is a big plus but not a deal-breaker
- Experience achieving goals by managing a team.
- Experience outsourcing tasks (video creation, writing, content, ads, data gathering, etc).
EXPERIENCE:
- 3+ years of experience in relevant demand generation positions in the software industry
- Proven track record of hitting or exceeding goals
- Experience working with marketing automation and sales enablement tools
PROFILE:
- You are highly organized & autonomous
- You are comfortable and energized operating in a fast-moving organization
- You are entrepreneurial and self-motivated
- You are intellectually curious and ambitious
This position is a remote, full-time position and is not suitable for freelancers and digital nomads. We require a steady internet connection and a mandatory overlap of working hours with the rest of the team to drive synergy and results. PST, MST, CST, EDT hours are preferred.
BENEFITS:
- Full-time (40 hours per week). We want to make it clear that this is NOT a freelance / part-time position you can do in tandem with other professional endeavors
- Amazing, young and motivated team
- Work from anywhere (OK, almost anywhere…), as long as you have regular overlap with Eastern Time business hours and can schedule overlap with Pacific Time business hours when needed for customer calls.
- 20 paid days off per year (eligible after the first 3 months with the company)
- Budget for personal development
ABOUT Uscreen:
Uscreen is the world’s leading video monetization platform. We help thousands of creators, entrepreneurs, fitness trainers, coaches, entertainment companies and various other experts launch their own video-on-demand streaming service and make money selling videos online. We are a lean startup but are fully independent, privately held and profitable.
We are a SaaS company with an agile, but structured environment. Uscreen is a remote-first company, with our team members distributed across the world. However, we do have rules and guidelines set in place to make sure everyone is delivering their best work and maintains an overlap with the rest of the key members of the team.
HOW TO APPLY:
- Apply using the link below
- We review the applications and email candidates who qualify for the second round
- The qualified candidates will be asked to do a test task: usually a video of yourself answering a few questions
- After we review the submissions, we will organize a Skype interview with the successful candidates
Please note that due to the high volume of applications, we are only able to respond to successful candidates.
Apply here: https://forms.gle/uYo54wHGrQPCHbKD8