WHO YOU ARE

You've got a few years of experience running online intent-driven ads on channels like Google, Amazon and Bing. That experience either came in-house or in an agency environment. You've had some success, learned some things and now you're hungry to grow. You understand the value of automated rules, scripts and other time-savers, as well as where they fall short of real human involvement.

You're driven to improve KPIs with direct response funnels and explore how different industries achieve success. Data is your lifeblood, and how you measure performance.

WHAT YOU'LL DO

• Develop and optimize paid acquisition campaigns on platforms such as (but not limited to) Google Ads, Bing Ads, and Amazon

• Provide regular insight into campaign performance with an ability to go “beyond the metrics” and give analysis that business leaders can understand & appreciate

• Execute thorough analysis on competitors and prospect customers for the purpose of launching and optimizing better campaigns

• Understand the strengths of each platform and work to use those strengths within the larger marketing funnel of each client

• Drive creation of top-tier ads in a variety of formats based on platform capabilities, typically by managing other creative executors (freelance or in-house)

• Proactively identify opportunities to improve campaign performance with complementary efforts (landing pages, email drips, onboarding improvements, etc.)

MORE ABOUT YOU

• Unafraid of failure, don’t feel the need to spin/obfuscate struggling campaigns to keep clients “in the dark”

• Tenaciously curious; constantly asking “why?” and seeking new tests, new answers, new ways of solving problems

• A proactive communicator, prompt to keep teammates and clients “in the know” without needing to be asked

• A lifetime learner, in pursuit of new information and challenges from a variety of sources to enrich their skillset and experiences

YOUR BACKGROUND

• Experience managing both monthly budgets of at least $2k+

• Proven experience working in Google Search, Google Shopping, Amazon Ads and/or Bing Ads

• Proven track record of measurable business results from paid campaigns

• Comfortable directly interfacing with clients via email, Slack and video call

To apply, go fill out an application at: embertribe.typeform.com/to/nbxYai