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Posted 5 months ago

๐Ÿš€ About the Role
  • Develop a strategic customer acquisition and retention roadmap to hit growth targets and maximize long-term ROI
  • Plans campaigns from idea to results; owning objectives, tools, team, progress, and reporting
  • Own the infrastructure and instrumentation needed for rapid growth; evaluate tools, build models, testing capabilities, KPI dashboards
  • Use analytics, customer data, and predictive scoring to identify high-growth customer segments
  • Create and qualify leads through initiatives including SEM, content marketing, nurture programs, partner marketing, social media, email campaigns, webinars, and other channels
  • Drive continual improvements in lead conversion rates, close rates, and funnel velocity
  • Collaborate to build reports and KPI dashboards to provide visibility into marketing spend
  • Think creatively about new ways to reach customers and increase relevance; execute experiments to prove your hypotheses

๐Ÿง Q&A with the CEO

In the spirit of asynchronous, remote team building, we've recorded a few short videos asking our CEO some questions about this role that may help you learn more.

How critical is this role at Rainforest? -
What kind of company do you want to build? -
What is the big opportunity here? -
What is your vision for the product? -

๐Ÿ‘Š About you

Core Requirements
  • You're passionate about and experienced in growing SaaS products
  • You have at least 5 years of growth or demand generation experience, preferably with a low touch, product-led SaaS company
  • You've owned KPIs and have been directly responsible for creating and executing plans to drive growth
  • You have prior demonstrated experience and comfort working with cross-functional, high-velocity Product teams
  • You have outstanding analytical skills, with preferably a Technical or MBA degree
Other Differentiators
  • You have experience growing products that sell to developers or other technical audiences
  • You've worked at a fast-moving startup
  • You have previously successfully worked in a remote, distributed team