Head of Growth
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Posted about 4 years ago
🚀 About the Role
- Develop a strategic customer acquisition and retention roadmap to hit growth targets and maximize long-term ROI
- Plans campaigns from idea to results; owning objectives, tools, team, progress, and reporting
- Own the infrastructure and instrumentation needed for rapid growth; evaluate tools, build models, testing capabilities, KPI dashboards
- Use analytics, customer data, and predictive scoring to identify high-growth customer segments
- Create and qualify leads through initiatives including SEM, content marketing, nurture programs, partner marketing, social media, email campaigns, webinars, and other channels
- Drive continual improvements in lead conversion rates, close rates, and funnel velocity
- Collaborate to build reports and KPI dashboards to provide visibility into marketing spend
- Think creatively about new ways to reach customers and increase relevance; execute experiments to prove your hypotheses
🧐 Q&A with the CEO
In the spirit of asynchronous, remote team building, we've recorded a few short videos asking our CEO some questions about this role that may help you learn more.
How critical is this role at Rainforest? - youtu.be/vWnrB0xblpU
What kind of company do you want to build? - youtu.be/Fd_Tn5eN9d0
What is the big opportunity here? - youtu.be/DIRcVmGMurA
What is your vision for the product? - youtu.be/BNvBmqh-fZ4
👊 About you
Core Requirements
In the spirit of asynchronous, remote team building, we've recorded a few short videos asking our CEO some questions about this role that may help you learn more.
How critical is this role at Rainforest? - youtu.be/vWnrB0xblpU
What kind of company do you want to build? - youtu.be/Fd_Tn5eN9d0
What is the big opportunity here? - youtu.be/DIRcVmGMurA
What is your vision for the product? - youtu.be/BNvBmqh-fZ4
👊 About you
Core Requirements
- You're passionate about and experienced in growing SaaS products
- You have at least 5 years of growth or demand generation experience, preferably with a low touch, product-led SaaS company
- You've owned KPIs and have been directly responsible for creating and executing plans to drive growth
- You have prior demonstrated experience and comfort working with cross-functional, high-velocity Product teams
- You have outstanding analytical skills, with preferably a Technical or MBA degree
Other Differentiators
- You have experience growing products that sell to developers or other technical audiences
- You've worked at a fast-moving startup
- You have previously successfully worked in a remote, distributed team