Head of Marketing means different things at different companies, for us it means:
Deeply understand our customers and potential customers. Use these insights to set our marketing strategy and clarify our messaging, positioning and brand in a way that will enable us to define & own our category over time.
Strengthen our current channels and build out additional channels to drive greater awareness for Qwilr - as measured by significantly growing the number of qualified leads each month.
Build out and lead a high quality team of marketers to achieve these goals.
THE CORE RESPONSIBILITIES ARE TO:
Deepen Qwilr's understanding of our customers and market
- We believe that a deep understanding of, and empathy for, our customers & audience is the foundation of great marketing.
- We also believe that this understanding will help inform everything else below.
Strengthen Qwilr's messaging, positioning and brand
- Enabling Qwilr to create / define / own a valuable segment of our market.
- Ensuring consistency and quality across our communications.
Set Qwilr's marketing strategy
Where should we be investing time, effort, money, headcount?
Which channels should we be focusing on?
How should marketing and product work together on core initiatives?
Significantly grow our number of quality leads
Across our high volume, self-serve SMB business.
As well as across our mid-market & enterprise focused, sales driven business.
Be the leader of your team
Grow our small (and excellent) marketing team.
Manage the team well & set them up to succeed.
Set their goals & hold them accountable.
Note: This role is open to candidates based in Australia, NZ and Pacific Coast USA. We love remote, but would also be happy to relocate the successful candidate to the glorious city of Sydney for this role if that was of interest.