Posted about 5 years ago

Head of Marketing (B2B SaaS)We are looking for an experienced B2B Marketing Head for a business text messaging provider, TextMagic. The person we appoint will develop a B2B marketing strategy for TextMagic, approve it with the CEO, help hire a team in accordance with the strategy, and start the execution. The position will initially include overseeing the marketing team for TextMagic, and later, for other SaaS products as well.Responsibilities:Develop the B2B marketing strategy and be accountable for planning and executing marketing campaigns targeting existing and new customers.Lead a team of multidisciplinary specialists in order to achieve ambitious goals in key markets.Manage, negotiate, and optimize the B2B marketing budget.Create campaign KPIs and benchmarks to measure digital marketing effectiveness. Report on metrics and translate data to make strategic recommendations and tactical changes, as needed.Execution:Supervise all team members, with a focus on execution and career growth and development.Build and develop a marketing team which is competent, knowledgeable, engaged and efficient. Assist in making staffing and hiring decisions.Manage day-to-day personnel issues within the team.Improve the throughput of the marketing team. Ensure the team meets its deadlines.Implement and execute the team’s monthly and annual strategic plans, through prioritization and creative review.Assist the business unit in meeting its objectives, living the values and culture, and practicing company policies.Deal with any delays, difficulties or other concerns in a timely manner with the appropriate team members. To be a successful applicant for this role, you must have:4+ years of digital marketing experience. Marketing experience in a B2B environment (considered a strong advantage).The ability to grasp and translate analytics and data into action plans.Experience in conversion marketing.A strong grasp of all major marketing channels, including SEO, paid advertising, email marketing, online PR, social media, and others.Demonstrable excellence in prospecting, lead generation, and performance marketing.Experience in promotion in US and EU markets.Strong management, organizational and analytical skills.Outstanding communication and interpersonal skills.A thorough knowledge of marketing principles, brand, product and service management.A solid understanding of market research, data analysis methods, and commonly-used digital marketing tools.A deep understanding of changing market dynamics.Fluent English (this is essential).We offer:Interesting and challenging tasks in a team of professionals.Strong career prospects in a fast-growing company.A comfortable workplace, and the option of remote working when appropriate.A salary that matches your experience and skills.Support and caring from the friendly team.