Posted almost 3 years ago

This is a remote position and we're accepting applications from anywhere in the U.S. We also have an optional office in Austin you can use if you live here or come visit. 

About Homeward

Buying a home should be an exciting milestone. But all too often, it’s stressful, especially in a competitive market or when you’re buying and selling at the same time. So we’re redesigning the homebuying experience. We’re a fast-paced real estate fintech startup that teams empowers agents to help homebuyers buy with cash. We buy homes on behalf of our partners’ clients with our cash, then the client buys the home back from us. 

Founder and CEO Tim Heyl, a 10-year industry veteran and owner of one of the fastest-growing agent teams in the country, started Homeward in 2018. In fact, he bought our first customer’s home with his own life savings. Today we offer two services — Buy with cash and Buy before you sell —  in Texas, Colorado, and Georgia.

We’re backed by top-tier venture investors, including Adams Street, Javelin, and LiveOak. We’ve raised more than $25 million in equity to grow the business, and have secured more than $100 million in debt to buy homes for our customers. Our leadership team includes experts from the real estate, mortgage, and technology industries.

About the opportunity

You will be a key member of our small and growing marketing team. This role is the perfect blend of strategy and passion. We bring a thoughtful approach to modern marketing efforts helping a home buyer take an exceptionally stressful moment into a beautiful harmony. You will drive the way we interact with our customers and partners. 

Responsibilities will include:

• Build, manage, and optimize emails across the user journey(s) for agents and customers. From application, to transaction, to re-engagement.
• Pull and analyze campaign reports to extract insights and transform those insights into actionable changes that will accelerate performance across conversion, engagement, and retention.
• Collaborate with Product and Design to develop a deep, data-driven understanding of agent/customer mindsets and behaviors in order to provide a remarkable user journey at every touchpoint.
• Monitor our marketing communications health (domain score, IP score, email list health, SMS deliverability, Push, etc.) and the quality of our marketing data (list segmentation, unsubscribe management, etc).
• Build, manage and optimize engagement and retention systems and campaigns across channels (email, SMS, in-product, Customer Support prompts, etc.) iterating continuously to improve performance and long-term loyalty.
• Manage updates to the marketing website to improve user experience, lead capture, and conversion.
• Collaborate with marketing operations, Product and Engineering to upgrade our data availability, MarTech integrations (Hubspot, Zapier, Qualia, Salesforce, etc.), and product features to work seamlessly with all lifecycle programs.

About you:

• 4+ years experience working in email or lifecycle marketing, ideally at a tech startup or mid-stage company.
• You are highly capable with data but also have strong writing skills. You can gather insights from data and then craft user communications across email, SMS, landing pages, etc.
• You love lifecycle marketing - every touch point in a user journey is unique and exciting to you.
• You have experience with a variety of Marketing Automation Tools, analytics platforms, and data integration technologies.
• You have excellent interpersonal communication skills and you know how to work with everyone. You are just as comfortable giving a presentation to the CEO as you are speaking with an engineer, a designer, or copywriter.
• You are naturally self-directed, operate at a high cadence, and are enthusiastic about remote work.
• Track record of building dashboards, providing regular reporting, and ultimately moving numbers for the business.

Homeward Values

THE GOLDEN RULE
Whether we’re dealing with colleagues or customers, we follow The Golden Rule, treating others the way we want to be treated. It’s a simple rule, but it’s also significant: we don’t prioritize money or growth over people, and we practice empathy at every opportunity.

CALM FOCUS
We work in tech and build solutions for real estate. Both are fast-paced and stressful industries. So it’s important that we focus on the larger objective rather than rushing from one task to the next. If something is out of scope, we say “No.” If something feels rushed, we pump the brakes. This calm focus helps us create solutions our customers love.

ONE TEAM, ONE DREAM
Big problems require big solutions. We look at our customers’ experience holistically, and recognize that solving them requires collaboration across teams. This approach extends to cooperation among our three affiliate companies — Homeward, Homeward Mortgage, and Homeward Title — and results in a better homebuying experience.