Posted over 5 years ago

Lifecycle Marketing Manager / Copywriter REMOTE MARKETING FULL TIME The Role: Athletic Greens is looking for a Lifecycle Marketing Copywriter with strong copywriting experience specializing in digital communications with an emphasis on emails, content marketing and copywriting. We are looking for someone with hands-on experience creating and optimizing the full consumer life journey. This person must be able to bring past experiences to develop a strong email strategy and understand what engages a consumer and what does not. Huge plus if you have experience in the nutrition/health/supplement space! What You’ll Do: Develop and run multi-channel lifecycle programs that retain acquired customers, grow lifetime value, and prevents customer churn, with a focus on digital and email channels. Craft high-engagement copy for promotional emails and integrated marketing campaigns to increase sales and re-engage current customers. Create, review and edit copy to ensure it stays on brand, follows voice standards, and follows digital best practices. Create and manage email automation, flows and relevant triggers to ensure the right message is delivered to the right customer segments at the right time. Analyze the performance of your marketing campaigns (open rates, CRT, conversion, etc.) and, communicate those results to internal partners, and drive improvements based on that analysis. Work cross functionally with the marketing team to create and maintain an email strategy (cadence, promotions, content etc.), and calendar that aligns with other social platform campaigns. Other forms of writing relating to product, practices and campaigns, as needed. Who You Are: 3 years of experience in copywriting, specifically for email campaigns 3 years of lifecycle marketing experience Exceptional customer insights and written skills and ability to craft high-conversion emails, pushes, and other marketing messages for an eCommerce platform or brand Ability to own a campaign from start to finish and ensure accuracy and attention to detail Experience developing and executing lifecycle marketing strategies and communications for eCommerce Experience developing and executing A/B tests and translating data into business and consumer insights Experience working with Kalviyo a plus You are a strategic and analytical thinker who can also execute You are a self-starter and are able to seek out resources and partners in your projects to arrive at the right solution Great written and verbal communication skills Strong interpersonal skills to collaborate effectively with cross-functional teams Obsessive attention to detail Agile and comfortable with a fast-paced environment and change You can roll with the punches