Market Development Representative
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Posted almost 3 years ago
Do you want to be part of a mission-driven high-growth software company making an impact in local communities?
NPact, a leading provider of grantmaking tools for community foundations across the US and Canada, is looking for a Market Development Representative for our Foundation Cloud product suite.
Specific details about the role are outlined below:
NPact, a leading provider of grantmaking tools for community foundations across the US and Canada, is looking for a Market Development Representative for our Foundation Cloud product suite.
Specific details about the role are outlined below:
Mission: Generate sales qualified leads that lead to pipeline revenue opportunities.
Outcomes:
- Grow Annual Recurring Revenue (ARR) by $1 million
- Generate a minimum of 5 new meetings per week across targeted Community Foundation prospect accounts
- Implement an Account Based Marketing (ABM) campaign that helps generate the inquiries and leads that convert to qualified sales opportunities
- Contribute to Content Marketing - build thought leadership assets that can be leveraged on our website and through social outreach to grow awareness of our solutions
- Engage with Industry Associations & Content Partners - Establish productive working relationships with key stakeholders at the relevant trade associations (TAG, Peak Grantmaking, and FOAG) and content partners such as Chronicle of Philanthropy and Council on Foundations
- Drive attendance at both in-person events and webinars
- Collaborate with sales to deliver results on a monthly and quarterly basis on effectiveness & performance tracking of ABM and other marketing campaign programs.
- Develop and maintain knowledge of the Community Foundation industry and competitor software products
Job-Specific Competencies:
- Marketing - Ability to execute marketing plan in concert with sales
- Problem Solving - Creative and instinctive around anticipating and handling problems; Able to present an issue and offer solutions; Empathetic
- Relationship Building - Capable of proactive outreach to clients and teammates to build and strengthen relationships
- Product knowledge - Capable of building a strong knowledge of all aspects of NPact and accompanying Blackbaud solution offerings
- Sales Orientation - Ability to drive marketing and partnership recruiting efforts with a sales approach and a focus on revenue generation
- Salesforce Proficiency - Ability to manage integrated email and website marketing campaigns and, building reports and dashboards to measure performance and conversion rates
Core Competencies:
- Reporting - Build weekly reports to track and measure marketing campaign success
- Accountability - Take ownership and responsibility for success of accounts; Own up to mistakes and fix them
- Initiative - Ability to anticipate; Alert and Curious; Proactive with customers and team mates; Able to speak and share their point of view
- Communication - Clear, simple, and succinct written and verbal communication skills
- Teamwork - Collaborate and value contributions of others; Give credit where it’s due