Posted 9 months ago
Format is looking for a passionate Marketing Analyst to join our team on a contractual basis.
From marketing program evaluations to our entire acquisition funnel you'll expose the insights, automate reporting, and perform exploratory data analysis (EDA) to help drive key marketing decisions that ensure we're never left wondering "why?".
You'll partner with our Data Engineer to get the data sets and tools you need and you'll collaborate with our marketers to inject as much data-driven insights into all aspects of our marketing efforts as possible to help us meet our aggressive new customer acquisition goals.
Desired Skills and Experience:
As our Marketing Analyst, you'll need to have demonstrated expertise in:
- Analytics Software: In any given day you will use Excel, Amplitude, Redshift, and Chartio to perform a variety of analysis regarding paid marketing channels, partner and content marketing, email marketing, A/B test experiments, site traffic, conversation points and customer behaviour. Bonus points for knowledge of SQL and Python.
- Analytics, Collaboration, and Communication: Both technical and functional, you're able to effectively partner and collaborate with your marketing colleagues and stakeholders to define and measure key metrics, introduce new analytical techniques and views, question critical assumptions, and tell the story behind the numbers you pull together. You're able to effectively use data visualization and storytelling to share simple to complex insights with others.
- Marketing/Growth Orientation: As a Marketing Analyst, you've experienced and thrived in SaaS recurring revenue (or related) environments and have a knack for working with marketers who are focused and responsible for top-line growth. You also have demonstrated experience partnering with data engineers who provide the tools and environments that you need for success.