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Posted 9 months ago


MuleSoft is looking for a strategic thinker and a tactical doer as our Marketing Manager in Tokyo, leading the marketing efforts and demand generation for the region. In this role, you will report to the APAC Head of Marketing and work closely with the extended Marketing team as well as Sales, Channels, and Customer Success teams to plan and execute a wide range of marketing programs and initiatives to ultimately generate and drive pipeline. This position is perfect for the ambitious marketer who is looking to challenge oneself and work on full-funnel integrated campaigns across all channels including but not limited to; account-based marketing, inbound and outbound digital activities, demand generation, events, and local content creation.

As a key member of the growing MuleSoft Marketing team, you will look to:

1. Be Analytical: Using our best in class analytical and data tools, collaborate with the entire field team to drive flagship marketing programs aligned to business objectives

2. Leverage the team: Work within the global marketing function to integrate global best practice into regional campaigns

3. Own your campaigns and programs: execute programs from planning through delivery to achieve marketing qualified lead goals for both net-new and add-on business

​4. Act hands on: manage all program activities including strategy, budget, planning, execution, analysis and optimization

Goals for your first three months:

30 days:

・Understand upcoming deliverables and milestones

・Develop a complete understanding of the organization, business model, marketing motions and resources

・Become fully versed in MuleSoft Salesforce and Marketo

60 days:

・Start independently executing campaigns and activities, including delivering your first milestone projects

・Master our internal processes with little supervision, including expenses, budget, planning and reporting

・Start to run campaigns in Marketo

・Start formulating your plan for the year ahead

90 days:

・Deliver your first programs end-to-end successfully

・Have your next 3-6 months of plans locked and loaded

・Establish your own ‘personal’ brand and cadence

About the ideal candidate:

・High-level fluency in Japanese and business fluency in English

・Experience in B2B demand generation, leading and managing campaigns, events,

・Has experience designing and executing demand generation campaigns aligned to sales to generate pipeline, ideally by segment and vertical

・Prior experience supporting Account Development, Sales Development or 'Inside Sales' Teams

・Collaboration and communication, including strong relationship skills, demonstrating positive attitude and focus on teamwork

・Works well with RVPs and other senior leadership, representing marketing in regional meetings

・Excellent organizational, leadership, persuasion and presentation skills

・Proven ability to drive for results, in a fast-paced environment and matrix organizations

・Experienced in project management and agile marketing

・Prior experience in field and event marketing

・Analytical, with the ability to capture and share key data and insights and use data to drive key marketing strategies and decisions

・Proficient with Marketo and Salesforce or similar platforms

・Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the waterfall

・Look to the horizon, be revenue driven

・Company first, team second, self third mentality

Posting Statement

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.