I would like to find a person who can lead our marketing efforts to achieve our goal of having 1,000,000 displays improving the experience of students in North America. Here’s a quick video introducing myself and the characteristics of the Marketing Manager that we are looking for here
Our mission is to help schools communicate with their students. We want to provide schools throughout North America with digital signage that keeps everyone in the know.
In the past we have grown and been successful from word of mouth and referrals. People come to us and let us know that they would like to use our products and services. Over the last four months we have been investing in our marketing infrastructure and experimenting with new channels. Today we want to capitalize on what we have achieved so far and find a marketing leader who can accelerate our success by taking our message to those who may not know us. Our marketing leader will teach us how to achieve a better return on our marketing spend.
The marketing leader that we need is a creator, and a doer. We don’t have a large team to delegate to or a bureaucracy to manage. Our leader needs to understand what drives a software as a service business and they have to roll up their sleeves and get stuff done with limited resources. And when we go about getting stuff done we don’t bank the farm on any one thing, we use data and iterations in a constant cycle of trying, learning and adjusting. Our marketing leader understands email marketing, automation, funnel construction, analytics (Google, Amplitude, FullStory and more), SEO, PPC, and Social and how to use these tools to create and manage a continuous stream of campaigns. They know what channels, and the technology to enable those channels, can be used to effectively reach as many people as possible and most importantly, they know how to align sales and marketing to achieve one goal together.
Our marketing leader is never satisfied with what they already know. Our marketing leader is a continual learner. You, marketing leader, wherever you may be, are constantly educating yourself. Always learning new and improved ways to work, to reach people, and to inspire your team.
Our initial sale price to any school is low, however our goal is to constantly provide greater and greater value such that they continually expand the number of displays that they use throughout their facilities, and, we incrementally win over all of the schools in a district and slowly but surely move them to our enterprise pricing tier. Ideally you understand this nurture and grow strategy and have executed account based marketing campaigns previously that work hand in hand with sales to cost effectively deliver them.
Added bonus. You have experience with and understand the education market and have used HubSpot as your CRM and marketing automation tool. You have 5 plus years of experience and have managed at least one direct report previously.
We are a thirty plus person company that is 100% virtual and you need to be completely comfortable with this style of work. This isn’t some new fad that we have adopted, we have been doing this for years and years, and it is in our DNA. Our virtual company gives us the lifestyles that all of us want. We have traded the ping pong tables, catered lunches, and gaming rooms, for the comforts of no commute, live and work from anywhere. You need to want this and you need to resonate with our Values
). If you don’t, this won’t work.
With regards to compensation. We are considering a total compensation package of $99,000 if you reside in Canada or $84,500 if you reside in the USA or anywhere else in the world. The package includes base plus variable pay with accelerators for achievement. You can learn more about how our compensation works, vacation time, benefits, etc. here
Thanks for considering us!
Please note; Rise Vision is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, and family, marital or veteran status, or any other unlawful factor. Accommodation is available for applicants with disabilities. We wish to thank all applicants for their interest and effort in applying for this position; however, only candidates selected for interviews will be contacted. No agencies please.