Paid Media Manager
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Posted over 3 years ago
About The Role:
We are seeking a Paid Media Manager to help build a portfolio of strategic partnerships and affiliate relationships that will generate interest in Facet Wealth and drive client acquisition efforts. You’ll leverage your knowledge of the affiliate and partner landscape, marketing automation tools, creative optimization and performance marketing to significantly grow and expand our partner channels.
Day-To-Day Responsibilities:
We are seeking a Paid Media Manager to help build a portfolio of strategic partnerships and affiliate relationships that will generate interest in Facet Wealth and drive client acquisition efforts. You’ll leverage your knowledge of the affiliate and partner landscape, marketing automation tools, creative optimization and performance marketing to significantly grow and expand our partner channels.
Day-To-Day Responsibilities:
- Significantly grow and expand our affiliate and paid media channels
- Research and propose new brand collaborations to increase exposure for our target audience
- Partner with our Director of Marketing and Analytics team to evaluate LTV/CAC and ROI performance, owning and optimizing budgets to consistently improve metrics
- Collaborate with our design team to produce, test and iterate on messaging and visual assets
- Effectively and efficiently manage agency and partner relationships for relevant channels
- Test and scale new and emerging channels, including offline media
Job Specific Requirements:
- 5+ years of experience in paid media, growth and acquisition marketing
- Knowledge of affiliate landscape and platforms
- Experience with subscription-based unit economics
Preferred Skills & Experience:
- A passion for our brand and mission
- You have a proven ability to manage cross-functional initiatives and teams, from campaign conception through to analysis and optimization
- You have an entrepreneurial mindset - you are a builder at heart and are excited by gray space and endless opportunity
- You have an ability to ideate new and innovative campaigns, while maintaining a focus on tactical and granular execution
- You have a strong desire to partner cross-functionally with Growth Engineering, Finance, Sales, Product and Analytics - collaboration is part of your DNA
Why Working At Facet Wealth Is Awesome:
Facet Wealth is disrupting the wealth management industry. Our innovative technology and unique planner model allow us to deliver high quality financial planning services to the 33 million mass affluent households in the US. As a company, our goals are to help millions of Americans achieve their financial goals through high quality financial advice previously unavailable to them, build the next generation of financial planning and financial life management tools that redefine how wealth management services are delivered and create a company culture that is as fun as it is stimulating!
- We’re here to deliver amazing client experiences. No matter the role at Facet, we are all 100% committed to excellence in service of our clients.
- Every single member of our team needs to be an active participant in helping to improve and evolve our business. We strongly believe great ideas can come from anywhere.
- Change is not only something we tolerate, but something we embrace. Transformative change is critical to our growth and success and we all thrive off of it.
- Everyone belongs: bringing your authentic self to table is what makes you unique and thus Facet unique. We encourage you to be authentically yourself, every single day.
Perks:
- Competitive salary and equity
- Unlimited vacation: we trust you
- All the benefits: medical, dental, and vision insurance, 401(k) with employer match, short and long term disability coverage (paid by Facet), life insurance options and paid maternity and paternity leave
- Certification reimbursement program
- Work from anywhere: our founders are big fans of distributed work