Posted about 1 year ago
Paid Search Specialist (EMEA)
Although this is a remote position, we are only looking for candidates in time zones between UTC-2 and UTC+4.
We’re looking for a passionate Paid Search Specialist to join our growing marketing team. You’ll contribute to both formulating and carrying out our global Paid Search strategy, and be part of scaling our paid social and programmatic efforts. This is a role that in time can expand beyond search and into broader areas of paid media and marketing.
At Hotjar we’re on a mission to help people improving their user's experience, making the web a better place. Search is no different. So we’re looking for someone that truly gets search, is data-driven, and understands how people behave in search so we can offer the best possible experience. If that’s you, read on.
- Form part of the paid team and work together across AdWords, Facebook, and DoubleClick, on a global scale
- Manage, improve and scale campaigns, its structure, keywords, ads and landing pages while maintaining a healthy return on investment, so that we can reach more of our ideal users over time
- Have ownership of budgets and strategy development of paid search, paid social and DoubleClick related campaigns
- Create campaigns that are aligned with our user journey
- Write and iterate ads and coordinate with the team to develop ad visuals and landing pages to improve overall ROI
- Collaborate with the marketing team to maintain a consistent brand voice and message across all campaigns.
- Research potential further channels to test.
- Provide the reporting capabilities we need to ensure we’re moving in the right direction throughout our activity
- Be part of building up our programmatic efforts using DoubleClick
The budgeted compensation range for this role is €45,000 to €65,000, annually. Ranges are based on market research and are equitable to other roles within Hotjar. The actual compensation offered to our new team member will be based on relative experience and skills. At this time we are only able to provide official employment status to those located in Malta. All other new team members will join as full-time consultants and will be responsible for paying any taxes or applicable fees where they reside.
- You have a background of running large search campaigns, ideally for a fast-growing business or agency
- Have a mindset of putting customers first. There is no point doing search unless you understand how you’re helping the end-user
- You’re an Excel expert that’s comfortable with complex reports, pivot tables and not afraid of spending time in your spreadsheets
- You live and breath campaign performance data and know exactly what levers to pull when optimising a campaign against specific KPIs
- Desire to work in a respectful, transparent, and collaborative work environment, following Hotjar’s company values, culture and ways of working
- Must submit to a background check confidentially processed by our third-party