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Posted about 1 month ago

Paid Social Consultant

Overview

Apiary Digital is a collective of experienced independent marketing consultants. We regularly bring in exciting client projects and match them with teams of consultants—all pre-vetted members of the collective. We provide a fully curated, supported experience to both clients and consultants.

We’re an ideal fit for consultants who want:

  • A career-driven, flexible approach to work
  • To work as part of a small, location-independent team
  • To leverage the knowledge of other talented consultants
  • A team to fall back on for vacation and sick coverage
  • To reduce the amount of non-billable hours that go into consulting such as selling, contracts, scoping, billing, and other administrative work
  • Freedom to maintain projects and clients outside of Apiary (that are, of course, not direct competitors of Apiary clients!)

We’re looking to build our roster of digital marketing consultants for both immediate and potential future projects across a variety of clients. If you’re interested in learning more, please Tell Us About You

Paid Social Consultant

Typical projects

  • Develop Paid Social strategy, media, measurement, and implementation plans for campaigns, evergreen initiatives, product launches, and account restructures
  • Conduct Paid Social audits including campaign structure, settings, targeting, objectives, creative, landing page, and conversion audits
  • Develop optimization and growth roadmaps
  • Work with a designer to produce and test creative
  • Execute campaign setup, build-outs, cleanup, launches, and regular optimizations
  • Manage and monitor budgets and campaign performance
  • Provide analysis, insights, and recommendations
  • Develop and execute testing plans

Subject matter requirements

  • At least 5 years of Paid Social experience
  • Minimum of 10 hours per week availability with some Pacific Time Zone crossover
  • Experience managing six-figure monthly budgets
  • Deep platform expertise with Facebook Ads, Twitter Ads, and/or LinkedIn Ads
  • Facebook Business Manager and Power Editor experience
  • Extensive knowledge of conversion pixels
  • Strong grasp of data-driven, direct response, KPI-driven lead gen marketing

Client management requirements

  • Extensive experience working directly with clients
  • Experience working remotely
  • Experience working as a team lead
  • Lead client communications
  • Align expectations across team members and clients
  • Ensure strategy and roadmap deliver on business objectives
  • Strong project management skills
  • Responsive, organized, and reliable communication across email, video conferencing, and tools like Slack and Google Apps for Work