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Posted about 1 year ago

Product Marketer




About Us

Roger was founded to make day-to-day financial operations like bill pay, expense management, compliance and bookkeeping as worry-free as possible for business owners, finance teams, accountants and bookkeepers. Roger works as an automated layer on top of a company’s accounting software, saving businesses and accountants hours of work every day. We’re proud of the product that we’ve built so far, and our global customer base agree that we’re making something complex and tedious simple and maybe even fun.

We are backed by some of the best investors in the financial technology space, and most recently raised $7.5m from QED, Silicon Valley Bank and others. Joining Roger is a unique opportunity to join a team that’s still small enough to be nimble but has great financial backing and cares about building an excellent product experience and a great team. We hire for attitude and not credentials. Please apply regardless of your educational background.

The Opportunity

In our growing organization we have a robust product and engineering process, and we love to ship new features fast and efficiently to stay competitive and bring new innovation to the accounting market. We have great designers and an effective top of funnel acquisition strategy but we’re looking to start up our in-house product marketing org with this first hire.

Our first product marketing hire will be responsible for the entire product marketing process from end-to-end. When a new feature has been through the product- and engineering process and is getting ready for release it will be your responsibility to run the marketing effort from A to Z. Apart from product marketing tasks, we’re looking to start up content creation efforts and it will be your responsibility to get this off the ground. Experience with the accounting industry is a plus but not a requirement but we appreciate an ability to go deep into a subject matter and really understand the target audience. Other tasks include case study and testimonial coordination, concept development for marketing videos and screencasts, and other marketing related tasks.

The Team

The Roger team is characterized by a high degree of support internally. We help each other out and pitch in when problems arise as well as give each other feedback to grow. Our top priority is to build the world’s best financial automation platforms, while keeping our users safe and compliant. We’re just starting up the in-house marketing team and you will be our first hire for this effort.

Our Values

We’re a global company with offices in Copenhagen and San Francisco. Our values are heavily influenced by our Scandinavian roots (both founders are from Denmark), and count humility, humor and inclusiveness. We strive to create a culture where anyone feels part of the family, and we place a great amount of value in hiring for attitude rather than resumes. We support flexibility in everyone’s lives, and working at Roger can be easily combined with babies, toddlers and teenagers. We have two primary office locations but have a remote culture that we put a lot of effort into as we believe great talent can be found anywhere. As a remote worker you can be sure to feel like you are as much part of the team as those who come to an office every day. About every 6 months we all get together in person. Our last trips took us to Greece and Spain. Everyone on the team shares a passion for creating the best possible product and user experience, and that is something we value in future team members as well.

The Roger Story

Roger’s founders started the company after exiting their first startup to Cisco Systems. Having experienced all the frustrations with daily financial operations when starting previous ventures, the first gist of an idea for Roger was born in 2016. Since then, international investors from both Europe and the US have supported the growth of the team and the customer base, and the product is now used and loved by thousands of customers worldwide.

Roger is an equal opportunity employer. We strive to maintain and develop our inclusive work environment and welcome members of all backgrounds and perspectives.


  • Owning product/feature release process from end-to-end
  • Creating content and/or managing content creation freelancers
  • Planning and executing case studies and testimonials with partners and customers
  • Ensuring full brand consistency with the in-house design team
  • Project manage your own release cycles and work with the product- and engineering team to coordinate new feature releases and communication
  • Own mass end-user communication and strategy

Your background

  • You probably have around 5 years’ experience from similar positions
  • Experience from a tech startup is a must
  • A passion for communication and marketing in tech
  • Understanding of the accounting industry and accountants is a plus
  • Experience with B2B marketing is a requirement