Posted about 2 months ago
Product Marketing Leader
AEG – Toronto, Ontario
Wanted: AN AMBITIOUS PRODUCT MARKETING LEADER WHO WILL
Help Us Grow and Improve More Lives
Precision Nutrition is looking for a Product Marketing Leader expert who thrives in high-growth, fast-paced environments and is passionate about health, fitness and helping people live their best life.
Precision Nutrition is growing, and we need a resourceful, intelligent leader who can create a killer marketing strategy that will help us reach more people, change more lives, and deliver on our sales goals. As one of the largest nutrition coaching, education, and software companies in the world, Precision Nutrition is bigger than it’s ever been — and it’s about to get bigger.
To help us scale, we need a product marketing leader who has a deep understanding of our customers and the nutrition education market, and can develop marketing and communication strategies that will strongly position Precision Nutrition to help millions more people live healthier, happier lives.
Join our Adventure
We’re embarking on a new adventure, and we need an experienced manager to craft our go-to-market strategy
We’ve got an exciting journey ahead of us… Our purpose is to provide research-based, life-changing personal nutrition and lifestyle coaching for everyone. We do that by providing health and wellness professionals with the coaching, education, and tools they need to help clients achieve deep health.
Over the next 10 years, Precision Nutrition will be expanding its world-class coaching services into a wide range of new products and markets.
To help us reach our goals and keep us moving forward, we need a multi-talented product marketing leader who knows how to craft a marketing strategy that differentiates Precision Nutrition and helps us meet our sales goals.
Who we’re looking for
What you’ll be doing
Deeply understanding our customers and the industry
Your mission is simple: gain a deep understanding of our customers, our products, and our industry to understand where our strongest value proposition lies. That includes:
You’ll develop the sales and marketing plans to drive sales for our nutrition certification and education products. That means:
A few important caveats
This is a dream job, if you’re the right person for it.
Must-Have #1: You must be experienced.
You have 5+ years in marketing, preferably in product marketing or brand management and 3+ years of cross-functional team leadership experience. You’ve successfully developed a sales and marketing plan that achieved or exceeded customer acquisition and retention goals for a product or service.
Must-Have #2: You must know our market.
You aren’t new to health, nutrition, and fitness, and ideally you have some experience in the education business.
Must-Have #3: You must know how to drive online sales.
This isn’t your first rodeo in customer acquisition. You not only have experience establishing a company’s value proposition, but measuring how that messaging succeeded in driving new users to a product through digital channels.
Wondering if this is the right path for you?
Every year, professionals at the top of their field choose to join Precision Nutrition.
Here are 5 reasons why.
Reason #1: We give you the freedom to “do you.”
Unlike most companies, we don’t have rigid rules about how and when to do things. You’ll always be free to work independently, whenever, wherever, and however you want.
Reason #2: You can work from anywhere.
We’re a 100% remote company, and have been working remote for 17 years. When you join our team, you’re no longer shackled to one desk, one office, one city, or even one country!
Reason #3: Meetings are optional. (No, really.)
You’re an adult. You’re capable of deciding how your time should be spent. If you don’t think you need to attend a meeting, you don’t. Simple as that.
Reason #4: You’ll always feel supported.
In a regular office, it’s easy to feel like a hamster in a wheel, powerless to change things. At Precision Nutrition, we work as a team to overcome issues & barriers that stand in each other’s way, and we treat each other with enthusiasm, compassion, and care.
Reason #5: You’ll never be bored.
People often come to Precision Nutrition after hitting a plateau in their old jobs. At PN, you’ll get the chance to conquer new challenges, learn from the best, and reach thrilling new heights of personal and professional growth.
Plus: no commute … and no 9-to-5 grind.
Go ahead: schedule work around your kids. Fly to Europe on a moment’s notice. We don’t care where you’re based or what hours you keep, as long as you always give us your best when it counts.