Posted about 1 year ago
We are looking for a YouTube Channel Program Manager (PM) with an eye for sleek design and creativity to redefine what ‘great’ looks like for our newly-launched Technical Support YouTube Channel. Through tight collaboration with our Support, Content Creation and Social Media teams, this individual will manage the YouTube channel program, end-to-end, growing value, praise and popularity for it from our customers.
This PM will ensure Salesforce brand experiences for our customers with every interaction with the channel, and with videos created of the highest quality. The PM establishes great rigor around ensuring a healthy pipeline of content for a steady stream of bi-weekly uploads, measuring effectiveness, making best practice recommendations and factoring real-time customer feedback into program evolution. Areas of PM work can expand into other areas of content management programs, as relevant.
Develop support strategy for videos in partnership with key stakeholders driving maximum output and consumption
Ensure healthy content pipeline and readiness for bi-weekly uploads to YouTube channel across all product lines
Curate, sign-off on quality, and publish videos. In partnership with training team, ensure training for all content developers to drive continuous improvements
Leverage data and insights to identify content gaps, measure channel traffic and drive content and program improvements
Manage through internal prioritization conflicts leading to content delays
Clearly & effectively communicate all milestones, expectations, roles, needs and deliverables, addressing all feedback in a timely and respectful manner, maintaining open dialogue and a regular feedback loop with partners and stakeholders
Strategize, influence and present to leadership on program progress and evolution
Lead development of internal and external communication/marketing plans
Understand and continually hone knowledge of the YouTube marketplace and landscape.
Other relevant projects as assigned
BA/BS degree and 3+ years experience in social, content, and marketing strategy
Proven experience in building creative digital media and content programs at scale to compellingly communicate a brand’s story, driving brand awareness and high user engagement.
Self-starter that works independently, and with teams, with a strong drive to achieve individual and corporate goals
Demonstrated experience with video editing and familiarity with SEO
Tech Support Experience / Background with a passion for customer success
Excellent communication skills, both verbal and written (internal / external)
Experience leading, managing and influencing clients / teams of people
Ability to prioritize and manage multiple initiatives, projects and fast-changing priorities.
Team player, with the ability to build internal networks to accomplish goals through collaboration across multiple teams
Comfortable with presenting to diverse audiences, ability to listen effectively and to anticipate / recognize opportunities and potential problems
Demonstrated understanding of technology platforms for existing and new marketing channels (HubSpot, Social Media, Text Marketing, Websites, Mobile Apps, etc.)
Proficiency with Adobe Creative Suite: Premiere Pro, After Effects, Media Encoder, Audition, Photoshop, and Illustrator
Familiarity with KCS and driving it across customer support organization
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