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Posted about 1 year ago

Senior Marketing Associate, Futureforce - APAC

Hyderabad, India

Our Futureforce recruiting team is looking for a talented Senior Marketing Associate to help lead our university marketing efforts across the APAC region.

Reporting to the Sr. Manager, Futureforce Marketing Communications, this person will create digital campaigns including managing social strategy, email marketing, content execution, and analysis to support our hiring efforts in India, Singapore and Australia as we continue to build out our university footprint. The ideal candidate will be data-driven, understand the competitive landscape, and have a passion for developing marketing tactics that leverage both digital and non-digital channels to engage our target demographic.

Partnering closely with Futureforce Programs and Recruiting teams, this person will maintain the company’s voice and tone across all content, and customize content that will resonate within these regions.


  • Write and develop original, compelling content across multimedia channels to implement integrated marketing campaigns

  • Build and execute social media strategy for the APAC region through competitive research, platform determination, benchmarking, messaging, and audience and influencer identification

  • Craft and support email campaigns promoting the Futureforce brand both internally and externally within the APAC region, conducting A/B tests and analyzing results to garner insights and optimize future campaigns

  • Refine and adjust the Futureforce brand positioning within the APAC competitive landscape

  • Develop and execute projects and initiatives across the APAC region

Required Skills/Experience:

  • Bachelor’s degree

  • 5-7 years in a marketing demand generation or marketing programs role at a B2B company

  • Strong written and verbal communication and problem-solving skills with an impeccable eye for detail

  • Deep working knowledge of social best practices and proven experience executing campaigns across LinkedIn, Twitter, Facebook, and Instagram.

  • Proven track record developing unique social media campaigns and stories using a variety of content types including graphics, photography, and video.

  • Ability to quickly learn new technologies, products & systems

  • Experience in HTML, ampscript, SQL, Adobe Premiere, Photoshop & After Effects

  • In-depth experience using marketing tools such as Marketing Cloud, Google Analytics

  • Highly analytical and metrics driven. You live for the data and are excited to optimize campaigns using those insights

  • Results oriented and ability to manage competing priorities

Desired Skills/Experience:

  • Understanding of the university recruitment space and unique characteristics of this target audience

  • Strong attention to detail, passion for driving impact, and willingness to tackle technologies

  • Self-motivated and able to work well both individually and in a highly collaborative environment

  • Experience working for a technology company

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. The company was founded on three disruptive ideas: a new technology model in cloud computing, a pay-as-you-go business model, and a new integrated corporate philanthropy model. These founding principles have taken our company to great heights, including being named one of Forbes’s “World’s Most Innovative Company” five years in a row and one of Fortune’s “100 Best Companies to Work For” eight years in a row. We are the fastest growing of the top 10 enterprise software companies, and this level of growth equals incredible opportunities to grow a career at Salesforce. Together, with our whole Ohana (Hawaiian for \"family\") made up of our employees, customers, partners and communities, we are working to improve the state of the world.

Posting Statement and are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. and do not accept unsolicited headhunter and agency resumes. and will not pay fees to any third-party agency or company that does not have a signed agreement with or