This role is available to highly qualified remote workers and local South Florida candidates.

WHO ARE WE?

Launch Potato is a South Florida-based Startup Studio, founded in 2014 with no external investment and a mission to build and scale digital brands. Most recently a winner of the SFBJ Best Place to Work Award and named to the Inc. 1000 list for consistent revenue growth. We own and operate a portfolio of direct-to-consumer brands and use our marketing and technical expertise to reach millions of consumers.

While our headquarters is in vibrant downtown Delray Beach, Florida, we have a unique, international team distributed across several countries, and are a pioneering advocate of remote work. There is a lot to look forward to!

CAREER GROWTH

• Work directly with the founding team, 4 Internet Execs who successfully developed and scaled double-digit million dollar online businesses from the ground up

• Hands-on training & mentorship with career growth across departments and brands

• Company-wide profit-sharing

PERSONAL HEALTH & WELLBEING

• 100% company-paid dental and life Insurance 

• Monthly health insurance stipend and elective vision insurance

• Flexible paid time off policies including an additional 10 paid holidays

• 6 weeks paid time off for maternity leave

TEAM CULTURE

• Annual company retreats with the global team

• High-performing, transparent, and respectful team culture

• Dog-friendly workplace, we love dogs!

YOUR ROLE

As a Senior SEO Manager, You will work closely with our content, outreach, and product/engineering teams to grow high-intent organic search traffic, revenue, and profit in extremely competitive verticals.  You’re passionate about leveraging technical optimization to deliver results. You’re a data-driven individual who loves impacting change in the constantly evolving search optimization channel. 

SUCCESS LOOKS LIKE

• Owning the SEO strategy and technical execution of content-driven initiatives that deliver month over month growth in organic traffic 

• Partnering with the broader Acquisition, Design, Product, and Engineering teams to implement SEO recommendations while ensuring all content is on-brand, accurate and compliant

• Defining and evolving key SEO performance metrics to systematically track and improve search performance. Providing weekly rankings/traffic report to teams

• Conducting competitor - audits and reviews, bringing insights/ideas to the team 

• Staying on top of news, trends, and changes in the SEO world, sharing relevant insights with the team

• Performing keyword research to provide the Content team with suggestions for new content development

• Reviewing existing content for SEO and revenue optimization opportunities building a playbook for success,  replicating results across other verticals in the automotive, travel, and insurance verticals

WHAT YOU NEED TO SUCCEED

• Minimum of 5 years experience working for a content-focused publisher in a role leading technical/product SEO strategy and execution in a competitive vertical

• Success growing a brand from 100,000 to 1MM organic sessions while leading SEO strategy and execution

• Expertise working closely with engineers to deliver products that meet SEO and marketing objectives

• Solid knowledge of the personal finance and credit industry with the ability to comply with financial services industry regulations

• Demonstrated success using analytics and trends to drive strategy 

• Experience working with BI and SEO tools including Looker, SEMRush, Ahrefs, Google Analytics, Screaming Frog, Google Webmaster tools

• Experience establishing processes with an entrepreneurial organization and achieving universal buy-in

• Strong verbal and written communication skills. You have the innate ability to present information and ideas logically and clearly

Want to be part of a profitable, high-growth company? Apply now!

We are proud to be an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.