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Posted about 1 month ago

Social Media Strategist / Digital Marketing Strategist

About The Role

Diply operates one of the largest networks of social properties across the globe with 100M fans and growing. The Social Media Strategist will work at the crossroads of editorial & social to connect the most relevant Diply content with the right Facebook audience. To make this happen, they will use Facebook page level analytics to bring useful insights to their peers in the editorial team to assist with ideation, positioning, and overall content marketing strategies. The successful candidate will deliver captivating content, understand audience sentiment, bring recommendations forward to deliver on audience expectations, and track success in real time

This role is located in our Toronto or London, ON office but we are accepting remote applications as well.

Your Role

  • Execute social strategies on Facebook for Diply, Crafty and other social brands
  • Curate ideas for memes, enforce community standards, drive fan engagement
  • Use real time analytics to own the daily posting schedule of links on pages
  • Proactively audit link and story performance to intimately know the audience
  • Translate page level data into actionable insights to help content teams succeed
  • Moderate page community including responding to comments
  • Proactively chasing UGC social videos to secure rights for Diply’s use on Facebook
  • Collaborate and support other members of the distribution team

Your Qualifications

  • Marketing/Advertising/Communications Degree or Diploma (or a related field of study)
  • 2-4 yrs of experience
  • Must have hands-on experience on Facebook, including posting content, managing video libraries, understanding analytics and troubleshooting issues on the platform
  • Agency experience is considered an asset
  • Graphic design skills are considered an asset
  • Google Analytics familiarity is considered an asset
  • Hungry to take your digital career to a whole new level, test ideas, and bring an inquisitive, analytical mind to the team