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Posted almost 2 years ago

Social Media Manager Remote Job description Great Minds, a rapidly growing non-profit organization developing world-class curricula for grades PK-12, is seeking an Social Media Manager to join our mission-driven team of professionals. At Great Minds, we believe every child is capable of greatness. Our mission is to ensure all students have access to a quality education and the full range of liberal arts and sciences. Company Profile At Great Minds, we believe every child is capable of greatness. Our mission is to ensure all students have access to a quality education in the full range of the liberal arts and sciences. In 2010, Great Minds published the Common Core Curriculum Maps for English Language Arts. This success was followed by being awarded three contracts to develop a PK12 math curriculum for the New York State Education Department. Great Minds owns this curriculum, which is now widely used throughout the United States and known as Eureka Math. The Great Minds business model has moved from grant and contract solicitation to direct revenue generation over the last three years. This model shift has produced consistent 20+% revenue growth year over year, in large part due to the success of Eureka Math. Great Minds’ recent release of Wit & Wisdom, their K8 ELA curriculum, has already gained early adoption in the marketplace. With the imminent publication of core curricula in additional subjects, the company’s business model continues to evolve to sustain its steady and rapid growth. Great Minds presently employs more than 350 people. Responsibilities Perform research on current industry trends and keep a benchmark of Great Minds’ social engagement standing Design and implement organic and paid social media strategies to align with business goals This includes developing appropriate budgets for social media activities, setting specific campaign objectives and goals, running analytics on how campaigns performed, and clearly and effectively communicate back to the team the results. Be the primary social media day-to-day driver by generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news). Also, communicate with followers, respond to queries in a timely manner and monitor customer reviews Create brand advocacy by finding influencers across social media platforms to engage with and build a brand ambassadors network. Work with our existing communities in social media to ensure questions get answered and also monitor topics and trends within the communities to report back to the team. Provide regular reports on social media activities, keeping team informed on a daily basis and showcasing trends over time. Monitor company Google Ads and make recommendations Work with internal stakeholders by collaborating with other teams beyond marketing, such as our curriculum, sales and customer service teams to gather ideas and ensure brand consistency and timeliness Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and descriptions) Stay up-to-date with current technologies and trends in social media, design tools and applications. Suggest and implement new features to our social media accounts to extend brand awareness. Creativity bring fresh ideas to the table Requirements Proven work experience as a social media manager across multiple platforms (Twitter, Facebook, Pinterest, Instagram, YouTube, etc.) Hands on experience in content management Excellent copywriting skills Ability to relay consistent messaging across content type (text, image and video) Solid knowledge of SEO, keyword research and Google Analytics Working knowledge of HubSpot a plus Excellent communication skills Analytical and multitasking skills Strong organizational skills and communication skills a must. Ability to work well under pressure and meet deadlines Capacity to prioritize and work on multiple projects Ability to work independently, collaboratively and flexibly Strong attention to detail and accuracy Proactive and resourceful with a can-do attitude College degree in Marketing or relevant field