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Posted over 1 year ago

Job CategoryMarketing

Job Details

Specialist, Event ContentThe Specialist, Strategic Event Content will be responsible for assisting with the development and execution of content programs for the entire portfolio of Salesforce strategic events, World Tours, TrailheaDX, Connections, and Dreamforce, our flagship user conference. This role reports to the Director, Strategic Events, Marketing, Content, and Ops.


+ Assist in the development of strategic content programs that help meet targets for sales segments, product and industry solutions, and corporate goals

+ Understand Salesforce brand and product positioning with the ability to ensure consistent, on-brand messaging

+ Match content strategy with event goals, create and track measurements and metrics including event surveys

+ Ensure that all content is focused, delivers value to the attendee and can live beyond the in-person event in a variety of formats

+ Assist campaign managers with content for outbound email and web promotions for driving event registration and engagement

+ Manage external relationships (agencies, vendors) and work with internal teams; creative services, interactive, marketing ops, which support direct efforts and collaborate closely to develop and successfully execute programs

+ Motivate and direct the broader team towards the event objectives as well as logistical and operational excellence

+ Manage toolkits to help onboard new content owners

+ Offer ideas on new formats for delivering content in our events

Required Skills:

+ At least 5+ years experience developing content and audience engagement programs at technology or B2B organizations

+ Event Experience in both huge conferences (5,000+ attendees) and large-scale conferences (1000 - 5,000 attendees) preferably in a B2B, high-tech, fast-paced environment

+ Bachelor's degree or equivalent experience required.

Desired Skills:

+ Excellent written and verbal communication and customer service skills, with the ability to proactively address internal client needs

+ Excellent problem-solving skills with the ability to creatively negotiate demands

+ Flexibility, comfortable dealing with ambiguity, shifting priorities and the occasional abrupt change

+ Results-oriented, customer-driven, organized with attention to detail

+ Ability to assess and prioritize workload in a strict deadline-oriented environment

+ Thrive on teamwork and overcoming obstacles

+ Working knowledge of video platforms and content delivery systems

+ In-depth knowledge of Google Docs, Quip or other basic productivity tools

+ Ability to work a flexible schedule and travel when required

+ Technically adept: able to learn new tools quickly

+ Process-oriented; keen understanding of process improvement

Posting Statement and are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. and do not accept unsolicited headhunter and agency resumes. and will not pay fees to any third-party agency or company that does not have a signed agreement with or

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. We are the fastest growing of the top 10 enterprise software companies, the World's Most Innovative Company according to Forbes, and one of Fortune's 100 Best Companies to Work For six years running. The growth, innovation, and Aloha spirit of Salesforce are driven by our incredible employees who thrive on delivering success for our customers while also finding time to give back through our 1/1/1 model, which leverages 1% of our time, equity, and product to improve communities around the world. Salesforce is a team sport, and we play to win. Join us!