Posted over 1 year ago
Specialist, Event ContentThe Specialist, Strategic Event Content will be responsible for assisting with the development and execution of content programs for the entire portfolio of Salesforce strategic events, World Tours, TrailheaDX, Connections, and Dreamforce, our flagship user conference. This role reports to the Director, Strategic Events, Marketing, Content, and Ops.
+ Assist in the development of strategic content programs that help meet targets for sales segments, product and industry solutions, and corporate goals
+ Understand Salesforce brand and product positioning with the ability to ensure consistent, on-brand messaging
+ Match content strategy with event goals, create and track measurements and metrics including event surveys
+ Ensure that all content is focused, delivers value to the attendee and can live beyond the in-person event in a variety of formats
+ Assist campaign managers with content for outbound email and web promotions for driving event registration and engagement
+ Manage external relationships (agencies, vendors) and work with internal teams; creative services, interactive, marketing ops, which support direct efforts and collaborate closely to develop and successfully execute programs
+ Motivate and direct the broader team towards the event objectives as well as logistical and operational excellence
+ Manage toolkits to help onboard new content owners
+ Offer ideas on new formats for delivering content in our events
+ At least 5+ years experience developing content and audience engagement programs at technology or B2B organizations
+ Event Experience in both huge conferences (5,000+ attendees) and large-scale conferences (1000 - 5,000 attendees) preferably in a B2B, high-tech, fast-paced environment
+ Bachelor's degree or equivalent experience required.
+ Excellent written and verbal communication and customer service skills, with the ability to proactively address internal client needs
+ Excellent problem-solving skills with the ability to creatively negotiate demands
+ Flexibility, comfortable dealing with ambiguity, shifting priorities and the occasional abrupt change
+ Results-oriented, customer-driven, organized with attention to detail
+ Ability to assess and prioritize workload in a strict deadline-oriented environment
+ Thrive on teamwork and overcoming obstacles
+ Working knowledge of video platforms and content delivery systems
+ In-depth knowledge of Google Docs, Quip or other basic productivity tools
+ Ability to work a flexible schedule and travel when required
+ Technically adept: able to learn new tools quickly
+ Process-oriented; keen understanding of process improvement
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Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
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