Posted about 1 year ago
As a (Sr.) Marketing Campaigns Manager, you report to the Director of Cross Cloud Campaigns for the B2C segment in North America. You will be aligned with industry and product marketing team(s) to help create and execute targeted marketing campaigns and events to ensure pipeline goals are met. This position combines the best of regional marketing with the best of demand generation for a true hybrid role. Proven experience in various marketing functions, including demand gen, regional event planning and execution, as well as online and traditional marketing, is required. You need the ability to craft an effective marketing plan and execute on that plan with actionable results. Finally, you need to be ready to roll-up your sleeves and do whatever is needed to get your job done. Specifically, you will:
+ Develop quarterly integrated marketing plans to support cross cloud initiatives focused on driving pipeline across the business segments.
+ Work closely with product marketing and line of business teams to launch relevant local campaigns focused on sales velocity, engagement from target market accounts, and new bookings.
+ Drive creative processes, database strategy, program execution, as well as report and measure the success of these activities.
+ Produce campaign recap summaries (i.e., conversion rates, webinar and event registrants / attendees, email and event campaign metrics, etc.) in order to analyze past performance and identify new opportunities to improve existing campaigns. Contribute to weekly reports and monthly dashboards to demonstrate campaign progress and region success
+ Leverage positioning, messaging, buyer personas and other available information to target segments and generate sales qualified leads.
+ Fill the top of the sales funnel with new leads and nurture existing prospects to meet defined goals for quantities and conversion rates.
+ Analyze the marketing funnel, channel mix and customer segmentation to formulate ideas and approaches to optimize cost effective pipeline acceleration across different customer segments and personas
+ Be a singular point of contact for various stakeholders to ensure cross-functional communication is happening in order to gain buy-in and participation in marketing programs
+ Report on ROI for all marketing activities
Required Skills/ Experience:
+ Bachelor's degree in Marketing, related field or equivalent experience is required
+ Ability to travel between 25%
+ A minimum of 5 years of experience in high technology B2C/B2B enterprise software or SaaS required
+ Experience working in marketing with proven success and high initiative in the creation and execution of effective demand generation marketing campaigns
+ Understand complex buying/selling processes involving multiple decision-makers for software and services purchases
+ Familiarity with sales operations, reporting, marketing & campaign dashboards and KPIs
+ Salesforce.com experience required
+ Must possess excellent written, verbal and visual communication skills
+ Strong ability to influence others and work collaboratively with other departments
+ Ability to manage large detailed projects to tight timelines. Responds under pressures of time and uncertainty
+ Ability to work in a heavily matrixed organization; large organization experience welcome
+ Strong interpersonal skills and ability to earn trust and respect from sales management and peers
+ Positive disposition with high energy, self-directed, team player
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