Posted over 4 years ago
We’re looking for an experienced Advertising Monetization Manager who will own Admob, Facebook Audience Network, and other partners including waterfall management, reporting and optimization.
What You Will Do
You will plan and oversee in-game advertising for iOS and Android games. You will work in a multi-disciplinary team and will steer our efforts in successfully building, operating and managing Video Ads and Campaigns to better understand our players and enhance their experience with our mobile games.
Responsible for managing, analyzing and optimizing Video Ads and Offer Wall campaigns
Select and follow the top providers
Maintain and build relationships with top providers
Run A/B tests to optimize monetization efforts
Benchmark the market for the best provider integrations and optimizations
Propose improvements and innovative ways to the team on how to integrate Video Ads and Offer Wall better in or games
Work with User Acquisition and Analytics to maximise performance
Responsible for advertising revenue growth and in-game ads monetization
Keep track of revenue and other significant KPIs
Monitor and Optimize Ad Revenue, eCPM, Impressions and Fill rates among live Ad network partners through:
Segmenting users to optimize Ad targeting
Running A/B tests to optimize ad network-based monetization efforts
Negotiating deals to constantly optimize Ad revenue generated through ad network partners
Proposing improvements and innovative ways to the Product team on how to integrate Rewarded Video & Offer Wall formats better in our games
Other day-to-day yield optimization techniques across all monetization partners
What we’re looking for
1-3 years experience managing, growing and optimizing Video Ads and Offer Wall Campaigns
ASO experience a plus
Driven and self-motivated
Comfortable receiving feedback/direction
Strong interpersonal skills with emphasis on building productive and positive relationship with external partners, management and peers
Preferably background in gaming
Able to compile and analyze performance data and metrics
Passion for results, consistent track record of exceeding targets
Proven account management and negotiation skills
Strong understanding of and experience with iOS and Android marketplaces