Posted over 2 years ago

Want to work for a mission-led startup that's revolutionizing women's health?

1 in 2 women is on the wrong birth control. The company is an innovative direct-to-consumer startup that's building an FDA-approved tool that recommends birth control more effectively than a physician can. Well funded, with a strong team, this direct-to-consumer healthcare startup is revolutionizing women's access to healthcare, starting with birth control.

We're looking for an exceptional Growth Manager, with DTC experience, to lead performance marketing. Reporting to the Head of Brand, and working alongside the Head of Product, you'll build the tools, processes, and team to support the company's mission and growth ambitions. The ideal candidate is scrappy with an entrepreneurial mindset who is able to think big picture and is not afraid to roll up their sleeves to get things done.

Watch the Tuune story here:

https://www.youtube.com/watch?v=rpTf5ttmGkk

Our values

Our values are core to the business and how we behave, grow and hire.

• Compassionate: You approach your colleagues and our Tuune users with empathy.
• Constructive: You build on ideas without tearing others down. You deliver feedback in a way that develops those around you.
• Inclusive: You believe that different = better. You invite different opinions to the table and build an inclusive culture at Tuune.
• Collaborative: You bring people together to solve tough issues, knowing that different opinions may help shape a more compassionate or inclusive view.
• Honest: We’re transparent and truthful. You admit mistakes and frame it as a learning experience, and you always find a solution.
• Committed: You’re mission-driven around building a better healthcare system for women and people with cycles.

Requirements

Responsibilities:

50%. Customer Acquisition & Performance Marketing

• Lead acquisition and performance marketing (PPC) to optimize for volume, CAC, and LTV
• Identify and test new channels while keeping budgets lean
• Work with the Brand team to build and execute acquisition and retention/referral strategies
• Manage email/CRM/SMS marketing campaigns and automations.

30%. Cross-Functional Growth

• Work with the Product team to improve the product to drive bottom-line growth - such as testing pricing, improving conversion, and optimizing retention.
• Work with the Brand team to test messaging strategies and identify our core customer persona
• Alongside the Brand team, identify mutually beneficial commercial partnerships to scale the number of women Tuune can reach

20% Insights and data

• Track key metrics and use those to drive performance
• Testing messaging and marketing strategy to optimize performance
• Conduct customer interviews to refine the messaging and marketing strategy

Qualifications:

• Minimum of 4 years experience with a high-growth company in a similar role
• Experience managing and growing a team
• Results-driven and entrepreneurial spirit
• Experience managing or running PPC and Paid Social campaigns
• Proficient with email marketing and/or CRM tools
• Deep understanding of marketing channels and performance metrics
• Experience in health, tech, and/or DTC brand a plus

Benefits

Reasons to join:

• Mission-led startup with a strong evidence-based product and a great company culture
• Experienced Founders with deep scientific knowledge and successful exits under their belt
• Highly experienced investors and advisors to support
• Freedom to hire and shape your own team and career path
• Healthy marketing budgets to test, learn and be creative. Autonomy to shape the strategy.
• 100% remote working (must be able to work East Coast hours)
• Competitive salary and equity for the right person

Application process:

Please submit your resume for an informal conversation about the role and your skills and experience. They'll then be a technical interview followed by three back-to-back interviews with the team and the founders.